BLACK FRIDAY
ARE YOUR CUSTOMERS
SAFE?

How millennials’ changing buying behaviour puts them at higher risk of accidentally falling for fakes during the holiday season.

DISCOVER MORE

BLACK FRIDAY

IMPULSE BUYERS TWICE AS LIKELY TO FALL FOR FAKES ONLINE

0%

of millennials plan on shopping online

0%

of millennials plan on shopping IN STORE

Evolution of 
infringement volume* In 2017

buying behaviour

0%

other

most popular places for
planned purchases

most popular places for
IMPULSE purchases

Where 
MILLENNIALS
bOUGHT FAKES

IMPULSE PURCHASES (%)

PLANNED PURCHASES (%)

what our customerS say

For us, Black Friday is a great sales period, particularly when we have a unique offer or new launch. Last year there were many counterfeits, but since we have been using Red Points it has gotten much more controlled.

Veronica Lorenz, The Vamp Stamp Founder

Red Points has been a huge part of our success in our battle with infringers. They have gone an extra mile completing our requests and research documentation, one area that Red Points’ competitors cannot do.

Kay Peralta Brand Experience & Reputation Manager, 3Doodler

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Are you customers safe?

· How and where millennials shop during Black Friday
· How buying behaviour determines exposure to counterfeits
· How many millennials have bought fakes during Black Friday

· How and where millennials shop during Black Friday
· How buying behaviour determines exposure to counterfeits
· How many millennials have bought fakes during Black Friday

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In this report you will learn:

Understand the story behind the statistics, download the full report. Our Black Friday research will detail the entire customer journey, showing how impulse buyers differ from planned buyers in both shopping habits and counterfeit purchases.

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