CUSTOMERS & FAKE SUNGLASSES ONLINE

MARKET RESEARCH SURVEY

MARKET RESEARCH SURVEY

Who's this research for?

What's inside?

About Red Points

In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

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In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.

About Red Points

About the Speakers

What's inside?

The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.

The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.

The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.

Here are some of the topics that will be covered:

Building and communicating your brand, with real examples.
Differences and similarities between local and global branding.
Promoting your reputation among opinion makers.
How to protect your business against brand abuse.

The shady business of counterfeits

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July 11th, 9:00 AM PST. 12 PM EST

CUSTOMERS & FAKE SUNGLASSES ONLINE

FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA

Who's this for?

The sunglasses market is estimated to be worth nearly $90 billion USD but counterfeit sunglasses could be costing a figure of $2.2 billion every year. We conducted a survey to learn more about consumers' buying habits and found:

In this document we cover

33% of consumers would be willing to pay between 50-95% of the RRP for fake sunglasses.

50% of eyewear buyers had previously bought fake sunglasses online.

41% of consumers use the photos posted on listings to judge the authenticity of a product or seller.

32% use social media to search for sunglasses online.

Many think it is the brand owner's responsibility to remove fake items from online marketplaces.

· Key findings
· Online buying behaviour
· Consumers of watches and counterfeits
· Discussion and conclussion

· Key findings

· Online buying behaviour

· Consumers of watches and counterfeits

As people head to their computers to find their next style fix, we investigate consumers' behaviour, experiences and attitudes towards counterfeit eyewear online.

This research is aimed at businesses within the sunglasses industry, seeking to understand consumer perceptions and attitudes towards eyewear products, specifically when shopping online.

Read the full research here and get more insights for your business.

· Discussion and conclussion

Some of the brands featured on this survey