Brand protection tends to focus on removing products sold online, but knowing how to stop counterfeits crossing the border can provide a huge boost to your strategy.
Online piracy is most commonly associated with films and music. But software piracy is a widespread and often ignored side of the issue, one that brands often struggle to prevent.
Amazon recently released its newest product, named Project Zero. This article outlines this new initiative and what it means for brands selling on Amazon.
Red Points examines what are the requirements of patentability, what patent holders need to show to successfully sue for patent infringement under 35 U.S. Code § 271, and defenses available to the accused in a patent infringement lawsuit.
This article outlines the competitive advantages and opportunities that any company can obtain by implementing brand protection strategies based on data.
China is currently seeing a shift in its most popular spectator sports. This is a change clearly driven by western influence and the growth of international sporting events, and is providing a huge opportunity to sporting brands worldwide.
Red Points are Platinum Sponsors for the IACC’s 2019 annual Spring Conference in Boston. Read the article for an overview of the event, as well as our interview with IACC.
For Amazon sellers, the competition is fierce. You may have found or developed a great product that meets the needs or solves the problems of your target customer, but this only means that your work has just begun.
Red Points examines what qualifies as trade secrets subject matter in the United States, the elements of trade secrets theft under 18 U.S. Code § 1832 and trade secrets misappropriation claim, and affirmative defenses available against said legal actions.
The expansion of ecommerce has made the already competitive consumer goods market even more cutthroat. This is where Minimum Advertised Pricing (MAP) policies come in. But what is a MAP pricing policy, exactly?