On Black Friday, crazy deals and impulsive buyers combine to move a huge number of infringing products. Red Points’ Black Friday research examines the underbelly of this retail holiday.
Red Points carried out a survey with over 100 industry professionals, asking them what they saw as the biggest IP-related threats on today’s online ecommerce platforms. This article outlines the first trend from the five that are set to shape brand protection in 2020.
If you’re asking this question, there’s a good chance you’re finding counterfeit products in online marketplaces based in China. Since some of these websites have their own policies, the answer varies depending on which site you’re finding the counterfeits.
Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless directions today. New platforms, trending apps, new tech solutions and improvements in manufacturing: there’s a lot to keep up with.
The European Commission released a new report on the detection of counterfeits at EU customs borders last September. Each year, this report gives insight into emerging trends and a better vision on the issue of counterfeits that enter the European Union.
A look into Red Points’ research on fake sneakers, why people buy them, and the consumer attitudes are around the issue of footwear counterfeiting.
If you’re working in a fashion brand, the chances are that you’ve got plenty of experience with counterfeit products. They’ve flooded social media, online marketplaces, online forums and every other niche they can find. This article will show brands how to protect their fashion products - and reign supreme over counterfeiters.
For a watch collector, there are few things that compare to the thrills of purchasing a genuine luxury timepiece. An expensive watch still translates into social status and wealth for many consumers. It can even give its owner a sense of success: they’ve finally got the watch, they’ve made it.
For those of us that are familiar with Reddit, we know it as a place to read, watch and comment on content or topics that are of interest to us. There doesn’t seem to be a stone unturned, when it comes to the quantity of topics covered on the user-generated platform. So with nearly 150K active communities and 14 billion views per month, it has inevitably caught counterfeiters’ attention. They have found a new online community to market their replicas.
Today's luxury watch collectors have struck luck; luxury watches are now more affordable and easily purchased online. With online discounts of up to 40% on original Swiss-made watches, it's no surprise that the gray market watch business is booming.