People have been making counterfeit goods for hundreds of years, and that’s no different today. Anti-counterfeiting investigations evolve but the problem is still the same: how to stop counterfeit operations quickly and effectively.
Whether it’s blockchain taking over how counterfeiters operate or infiltrating social media and influencing how “reps” are accepted in youth culture, the online fakes landscape has shifted.
The United Kingdom officially left the European Union on February 1st of this year. While the withdrawal agreement is sure to bring changes to how businesses operate, in terms of IP law, no major changes will be taking effect in 2020.
As globalization shrinks the world, new challenges continue to arise for brands that do business across borders. The US-China intellectual property trade war, Brexit, and the EU copyright directive are just a few geopolitical events that are affecting IP in 2020.
Counterfeit products now account for 3.3% of global trade. A percentage that increments with every research that is published. While technology today may help locate IP infringers and take down their counterfeit goods, there’s a factor that is still hard for brands to control: the price that convinces consumers into buying fakes.
Red Points’ comprehensive guide for helping brands worldwide to obtain patent protection in the United States.
This blog will be explaining negative SEO techniques that can pose a threat to websites so your SEO team can be prepared to identify these threats and defend against them.
Red Points is hosting a webinar focused on a new report from the EU Commission, along with how brands can craft a holistic brand protection strategy that includes emerging markets to yield more effective results. Guidelines will be shared on how to leverage visual data to gain an in-depth analysis of your brand’s online presence.
It can be time-consuming for brands to fight counterfeits in a guerilla war that spans e-commerce, social media, meta-marketplaces, and peer-to-peer networks. The web offers speed and anonymity to people who take advantage of others’ success. But what if brands could use an army of robot-brains to assist them?