Anti Piracy
& Anti Counterfeit Blog

2020 trends: Future-proofing your brand protection strategy - Part 1

Posted by Elise Trecul on Monday, Dec 2, 2019

brand-protection-strategy-webinar

Red Points has teamed up with Jorij Abraham from The E-commerce Foundation and the World Trademark Review for a webinar. It aims to inform brands on the coming threats to help strengthen their brand protection strategy in 2020.

In 2018, ecommerce sales accounted for 51.9% of all retail growth. Brands that have adapted to the new ecommerce formats are rubbing their hands with delight, seeing better engagement and more sales as a result. 

However, the rise in opportunities also calls for more vigilance. There’s no hiding the fact that it’s also been a great year for the black market; Red Points’ internal data found an increase of almost 40% in counterfeit listings when comparing Q1 2018 to Q1 2019

This growth in counterfeiting is unlikely to stop any time soon, so it’s up to brands to make sure they are prepared for challenges to their brand protection in 2020.

The webinar is set to take place on Wednesday, December 12th at 6 pm CET/ 12 pm EST, and signups are available by following this link.

Key takeaways

This webinar features key insights from over 600 customers, more than 100 IP experts and interviews with key players in the field of brand protection. 

Emerging trends and new factors to take into consideration for 2020 will be discussed with Jorij Abraham, General Manager at The E-commerce Foundation and Bruno Klumpp, Platforms and Policy Manager at Red Points.

In this webinar you will learn about:

  • The top trends to consider when planning your brand protection strategy for 2020 
  • Which emerging online platforms are set to pose the biggest threat in the future according to IP professionals?
  • What are the top 5 impacts of brand abuse on a business' bottom line?

Speakers

Jorij Abraham, General Manager at The E-commerce Foundation
Jorij is an ecommerce generalist with more than 15 years of experience in integrating marketing, business processes and information technology to build online turnover. He is currently the Managing Director of Ecommerce Foundation, a global digital trading entity whose mission is to foster global digital trade.

The Ecommerce Foundation offers several services such as the EcommerceWiki, an online community of 40.000+ Ecommerce Professionals, 20+ free Ecommerce Reports about the state of Ecommerce in more than 50 countries, Safe.Shop, the global ecommerce trust seal and Scamadviser, an algorithm and website to identify online scams and fake product-selling webshops which is queried by more than 2.5 million consumers every month.

Bruno Klumpp, Platforms and Policy Manager at Red Points
Bruno is an experienced Policy Manager with 10 years of experience working in the internet industry for global online platforms including YouTube, Twitter, and Facebook. He is currently in charge of managing Intellectual Property, Anti-Piracy & Anti-counterfeiting strategies, Policy making, Risk Management, Online Content and languages at Red Points.

Click here to register for the webinar.

About the author

Elise Trecul

Post Written by Elise Trecul

Elise is a content writer and researcher at Red Points, specializing in topics such as brand protection, IP infringement, ecommerce platforms, and their evolution in innovative online marketing strategies. She graduated with a B.A. in International Business with Languages in Dublin City University in 2009 and is currently studying a postgraduate in Digital Marketing.