Red Points is hosting a webinar focused on a new report from the EU Commission, along with how brands can craft a holistic brand protection strategy that includes emerging markets to yield more effective results. Guidelines will be shared on how to leverage visual data to gain an in-depth analysis of your brand’s online presence.
Red Points has teamed up with Jorij Abraham from The E-commerce Foundation and the World Trademark Review for a webinar. It aims to inform brands on the coming threats to help strengthen their brand protection strategy in 2020.
Red Points has teamed up with Mighty Mug and Easyship to deliver a webinar aimed at helping young companies take the next step in their growth.
As counterfeiters techniques grow ever more sophisticated, so must IP policing strategies. Red Points, Whirlpool and IP Watchdog will explain why and how to protect IP online.
3D printing stands to change the very fabric of society and the nature of production. Prominent economist & journalist Paul Mason has surmised that 3D printing will bring society into a new industrial era and spell the end for capitalism in its current form. Whether you believe the technology will be this impactful or not, one thing is undeniable; intellectual property will be more vulnerable than ever.
Red Points is excited to announce a webinar with leading brand strategist Laura Ries, who will illustrate how a ‘visual hammer’ can make your brand memorable and durable.
The explosion of e-commerce activity in the past decade has presented small businesses with previously unthinkable access to the global market. However, with this has come the rapid increase of counterfeiting, on an industrial scale.Counterfeiting accounts for 5% of all commercial imports to the European Union and is worth an estimated $461 billion dollars every year. This situation has presented innovators and small business with the challenge of protecting their innovations and intellectual property.
From “Charlie bit my finger” to “Gangnam Style” marketing and media professionals all aspire to have their video or marketing “go viral”. Going viral is the digital spread of an idea, video or content from one person to another; otherwise known as word of mouth. This form of marketing is ten times more effective that traditional marketing and its spread is almost limitless with potentially very little investment. However, achieving this is no mean feat and has left many professionals searching for a formula to recreate this.
Red Points are working with IP Watchdog and INTA to help SMEs stop those entities that persistently violate their IP rights. We will be launching a webinar that will take place on the 10th of July at 6 pm CEST and 12 pm East Coast Time which aims to arm businesses and IP professionals with the tools they need to protect their IP both online and offline.
On June the 20th Red Points solutions will team up with global branding expert, Karen Post, and deliver a webinar on “ 6 critical strategies to scale your brand globally”. The webinar will cover everything from stretching a marketing budget to social planning and storytelling techniques. Karen will be joined by Red Points very own Toni Perez, who will talk about maintaining a clear and strong brand position through brand protection.