Anti Piracy
& Anti Counterfeit Blog

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[Webinar] Protecting Intellectual Property in Emerging Markets

Posted by Elise Trecul on Friday, Jan 24, 2020

Red Points is hosting a webinar focused on a new report from the EU Commission, along with how brands can craft a holistic brand protection strategy that includes emerging markets to yield more effective results. Guidelines will be shared on how to leverage visual data to gain an in-depth analysis of your brand’s online presence.

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Our most popular articles

2020 trends: Future-proofing your brand protection strategy - Part 1

Posted by Elise Trecul on Monday, Dec 2, 2019

Red Points has teamed up with Jorij Abraham from The E-commerce Foundation and the World Trademark Review for a webinar. It aims to inform brands on the coming threats to help strengthen their brand protection strategy in 2020.

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[Webinar] From smashing your crowdfunding goals to ecommerce

Posted by Ryan Williams on Tuesday, Mar 5, 2019

Red Points has teamed up with Mighty Mug and Easyship to deliver a webinar aimed at helping young companies take the next step in their growth.

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[Webinar] Digital-Policing Strategies for IP

Posted by Marc Gassó on Friday, Jan 5, 2018

As counterfeiters techniques grow ever more sophisticated, so must IP policing strategies. Red Points, Whirlpool and IP Watchdog will explain why and how to protect IP online.

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[Webinar] 3D printing and intellectual property, a combustible combination

Posted by Gordon Mcconnell on Friday, Sep 22, 2017

3D printing stands to change the very fabric of society and the nature of production. Prominent economist & journalist Paul Mason has surmised that 3D printing will bring society into a new industrial era and spell the end for capitalism in its current form. Whether you believe the technology will be this impactful or not, one thing is undeniable; intellectual property will be more vulnerable than ever.

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[Webinar] Laura Ries: Nailing your corporate brand with a visual hammer

Posted by Julia Bourke on Friday, Sep 15, 2017

Red Points is excited to announce a webinar with leading brand strategist Laura Ries, who will illustrate how a ‘visual hammer’ can make your brand memorable and durable.

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[Webinar] Stephen Key: How to protect your product idea

Posted by Gordon Mcconnell on Thursday, Jul 13, 2017

The explosion of e-commerce activity in the past decade has presented small businesses with previously unthinkable access to the global market. However, with this has come the rapid increase of counterfeiting, on an industrial scale.Counterfeiting accounts for 5% of all commercial imports to the European Union and is worth an estimated $461 billion dollars every year. This situation has presented innovators and small business with the challenge of protecting their innovations and intellectual property.

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[Webinar] How to make your product go viral

Posted by Marc Gassó on Wednesday, Jul 5, 2017

From “Charlie bit my finger” to “Gangnam Style” marketing and media professionals all aspire to have their video or marketing “go viral”. Going viral is the digital spread of an idea, video or content from one person to another; otherwise known as word of mouth. This form of marketing is ten times more effective that traditional marketing and its spread is almost limitless with potentially very little investment. However, achieving this is no mean feat and has left many professionals searching for a formula to recreate this.

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[Webinar] Just how do you stop repeat IP offenders?

Posted by Gordon Mcconnell on Monday, Jun 19, 2017

 Red Points are working with IP Watchdog and INTA to help SMEs stop those entities that persistently violate their IP rights. We will be launching a webinar that will take place on the 10th of July at 6 pm CEST and 12 pm East Coast Time which aims to arm businesses and IP professionals with the tools they need to protect their IP both online and offline.

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Red Points team up with Karen Post to give a branding masterclass

Posted by Marc Gassó on Thursday, Jun 15, 2017

On June the 20th Red Points solutions will team up with global branding expert, Karen Post, and deliver a webinar on “ 6 critical strategies to scale your brand globally”. The webinar will cover everything from stretching a marketing budget to social planning and storytelling techniques. Karen will be joined by Red Points very own Toni Perez, who will talk about maintaining a clear and strong brand position through brand protection.

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General terms & definitions

Learn in 15 minutes how we can protect your brand against online counterfeits