Overseas expansion is an exhilarating prospect for many businesses — and a pressing, sometimes daunting reality for others. Utilizing partners and distributors is a tried and tested method of expanding a company, both internationally and domestically. However, counterfeiters can create serious problems for authentic businesses and compromise relationships with distributors, retailers, and other partners.
Whether it’s blockchain taking over how counterfeiters operate or infiltrating social media and influencing how “reps” are accepted in youth culture, the online fakes landscape has shifted.
Red Points is hosting a webinar focused on a new report from the EU Commission, along with how brands can craft a holistic brand protection strategy that includes emerging markets to yield more effective results. Guidelines will be shared on how to leverage visual data to gain an in-depth analysis of your brand’s online presence.
Red Points has teamed up with Jorij Abraham from The E-commerce Foundation and the World Trademark Review for a webinar. It aims to inform brands on the coming threats to help strengthen their brand protection strategy in 2020.