For a watch collector, there are few things that compare to the thrills of purchasing a genuine luxury timepiece. An expensive watch still translates into social status and wealth for many consumers. It can even give its owner a sense of success: they’ve finally got the watch, they’ve made it.
Today's luxury watch collectors have struck luck; luxury watches are now more affordable and easily purchased online. With online discounts of up to 40% on original Swiss-made watches, it's no surprise that the gray market watch business is booming.
This article examines the key findings of the the market research conducted into the counterfeit watch industry and sheds some insight into the realities of selling counterfeit watches online.
After initially being plagued by fakes on social media, designer watch brand, the 5TH, used Red Points' technology and watched their counterfeit problem disappear.