When it comes to protecting intellectual property, design rights often take a backseat to copyrights, trademarks, and patents. Design rights or design patents, after all, only protect the look and feel of a product, not what it does or how it’s made. But there are still numerous uses for design rights, and in many cases they have advantages over other types of protection.
Counterfeiting isn’t a new problem. In fact, the companies selling fake goods have been around for about as long as the real ones. Counterfeiters’ ability to adapt to changing consumer behavior and ever-evolving anti-counterfeiting measures has seen them grow tremendously over the years. The International Chamber of Commerce estimates that the global economic value of counterfeiting and piracy could reach $4.2 trillion by 2022 and put 5.4 million legitimate jobs at risk over that time period.