Online piracy is most commonly associated with films and music. But software piracy is a widespread and often ignored side of the issue, one that brands often struggle to prevent.
This article outlines the competitive advantages and opportunities that any company can obtain by implementing brand protection strategies based on data.
Red Points’ new consumer electronics research looks into consumer behavior and responses to the purchase of counterfeit consumer electronics.
Counterfeiters will use every method at their disposal to sell fakes, and learn key strategies from marketers to beat authentic brands to the top of search engine results.
Red Points compares the drawbacks of using a manual process against an automated process and explains the process required to protect a brand legally and comprehensively.
Innovation is key to strong economics, but where there is a lack of intellectual property rights and a high risk of counterfeiting, there is a reluctance to invest and innovate and, as a result, huge potential losses to a country’s economy.
Torrenting and internet piracy may be making a comeback - Red Points investigates the new research on patterns of global internet usage.
In this final part of the series, we will be focusing on machine-learning elements of brand protection. This article will cover how machine learning is essential to maintaining an updated and effective IP protection solution.
This article provides a quick checklist of features and capabilities that any good case management system supporting a brand protection service should contain.
The task of finding infringements across multiple channels requires a combination of tools, one of which should be image recognition technology. This is an important tool for finding fake items and copyrighted images online.