A look into Red Points’ research on fake sneakers, why people buy them, and the consumer attitudes are around the issue of footwear counterfeiting.
With the cricket World Cup just around the corner, things are heating up. Fans around the world want to sport their team’s kit and often take to online shopping to find the best deals. Unfortunately, the cricket market isn’t immune to counterfeits. Fake cricket bats, balls, shirts and more can proliferate around World Cup time. In this article, we’ll talk about a few of the most common counterfeits and how you can spot them.
China is currently seeing a shift in its most popular spectator sports. This is a change clearly driven by western influence and the growth of international sporting events, and is providing a huge opportunity to sporting brands worldwide.
Red Points has published market research about the sports industry and counterfeiting trends. This article looks at some of the most important conclusions.
After Canada Goose taking Chinese counterfeit sellers to court, Red Points takes a closer look at the trade in counterfeit outdoor apparel.
The popularity in fake football shirts are nothing new, however the quality and increasingly intelligent strategy implemented to market them is improving at an alarming rate. New Red Points research has drawn damning conclusions on the pervasiveness and quality of counterfeit products currently entering the counterfeit football jersey market.
Red Points test how easy it is to find and buy fake rugby jerseys and their quality.