Online piracy is most commonly associated with films and music. But software piracy is a widespread and often ignored side of the issue, one that brands often struggle to prevent.
The creators of PlayerUnknown’s BattleGrounds (PUBG) have filed a major lawsuit against Epic Games, the creators of Fortnite, citing apparent copyright infringement from Epic Games.
The pirate app industry is a $20 billion problem, putting users at risk of malware and siphoning revenue from developers and brands. Here’s how to end it: