All social media marketers should follow these 8 rules for creating a successful business Instagram, to ensure of quality content, followers and engagement.
Is Instagram doing enough to stop the flood of illegal sponsored ads for counterfeits?
As a company Instagram is fast becoming a necessity, we aim to learn from the best by examining how 5 companies are using Instagram marketing effectively.
We look at how sites like Facebook are working to stop piracy by devaluing privacy, and the ethics and success of such strategies in the digital era.
It is becoming more difficult for counterfeiters to operate on marketplaces, so some are exploring other innovative means, like selling through Whatsapp.
At Red Points we work to be on top of the latest trends, in order to stay one step ahead of piracy and new ways of sharing pirated content. Telegram was the app set to become a household name in 2014, but since losing first place to WhatsApp it has found favour in some of the more niche online communities.
As the world’s biggest video sharing platform, Youtube allows users to create, broadcast and share their work. Content owners may also find their work is adopted and shared via Youtube without their authorisation and, while this raises major questions around copyright infringement, there may be benefits to someone using your content in this way.
The most difficult part of creating a successful book is arguably the marketing. There are over 1 million books published every year in the U.S. alone; relying on just the quality of your work is a risky strategy at best. We've got a little guide on how to best use your original content to drive future sales.
The move to social media has allowed movie marketers to really push the tone and theme of their movie to expand its reach - but some have had greater success than others. How does Snapchat differ from it's competitors in marketing application?
Despite Amazon Video, Netflix and Hulu making a dent in the piracy market, this month Google received a mind numbing 500,000,000 takedown requests This neared the total number for all of last year, until then the all-time record. If this trend continues we will see Google break the 1 billion mark by December. But why is piracy booming, when it’s never been easier to access on-demand media? Some are pointing the finger at the ease of sharing illegal content through social media and how systems have been slow to react to the problem.