WeChat is a monolith in China - a holy grail of network apps, and Instagram and Whatsapp are under its spell. Both are making moves to support in-app shopping and payment capabilities - so what does this mean for brand protection?
Mother’s Day has become a huge cultural and commercial event in The United States in recent years, and this is especially true for beauty brands. But counterfeiters have taken notice and have jumped on the trend.
This article will walk you through the process of finding and reporting infringement using Facebook's various reporting options.
In this article Red Points takes a look at the scams that litter Facebook Marketplace, putting both consumers and brands at risk.
This article takes a look at the world of counterfeit beauty products, and reviews research undertaken by Red Points.
Counterfeiters’ presence on social media is difficult to deny, and their presence seems to be growing. That said, there is light at the end of the tunnel.
The recent explosion of counterfeit products on social media platforms is nothing short of staggering. Sellers of fake goods have flocked to sites like Facebook and Instagram to peddle their products in huge numbers.
Research from Red Points highlights hazardous shopping behaviour from cosmetics consumers, who are falling for counterfeiter’s tricks more commonly than ever.
Red Points outlines 4 marketplaces to be included in current and future brand protection strategies.
The popularity in fake football shirts are nothing new, however the quality and increasingly intelligent strategy implemented to market them is improving at an alarming rate. New Red Points research has drawn damning conclusions on the pervasiveness and quality of counterfeit products currently entering the counterfeit football jersey market.