Never before have brands been under so much pressure to protect themselves. The growing demand in light of COVID-19 has increased an impressive 146% year-over-year growth in all U.S. & Canadian online retail orders. Consumers are rapidly adapting themselves to digitalisation, purchasing most things online. This rise in ecommerce demand has been coupled with the rise of cybercrime. Counterfeiters flood into all kinds of online existence as it's hard for consumers to tell whether they are buying a fake product or not. This potent combination of a rise in global demand and faster but less accountable distribution platforms has resulted in brands seeing 41% rise in cybercrime during Covid-19.