Product reviews and star ratings for online shopping are the most important indicator of trustworthiness for consumers. Amazon is striving to find better ways to combat fake reviews, but they have long faced significant obstacles in that battle.
Your intellectual property is important, so if you’ve found a seller on Amazon who copies your branding, steals your patented designs or sells counterfeits of your product online, then it’s time to act and Red Points is here to help.
Amazon's commingled inventory system has led to authentic brands being accused of selling counterfeits, and with it, their reputations ruined
Amazon recently released its newest product, named Project Zero. This article outlines this new initiative and what it means for brands selling on Amazon.
For Amazon sellers, the competition is fierce. You may have found or developed a great product that meets the needs or solves the problems of your target customer, but this only means that your work has just begun.
On Amazon, the Buy Box is everything to sellers - whoever gets it will dominate sales, everyone else is left to fight over the crumbs.
Cultural shifts have caused a growth in sales of sex toys online. While this is encouraging for brands, it’s also alluring for counterfeiters. Red Points’ market research investigates.
Red Points' easy-to-follow guide to taking counterfeits and IP infringements down from JD.com
If you’ve found counterfeits of your products online, and are looking for a way to remove them, then take a look through the guides found here.
Red Points outlines 4 marketplaces to be included in current and future brand protection strategies.