This blog will be explaining negative SEO techniques that can pose a threat to websites so your SEO team can be prepared to identify these threats and defend against them.
Brand loyalty is more important today than ever before, owing largely to the boundless options of the internet, the convenience of online retail, and the rise of ethical consumerism. Trying to succeed with an unmemorable (or unpopular) brand will inevitably see you overlooked — consequently, you need to be very wary of effects that can cause brand devaluation.
For Amazon sellers, the competition is fierce. You may have found or developed a great product that meets the needs or solves the problems of your target customer, but this only means that your work has just begun.
Counterfeiters will use every method at their disposal to sell fakes, and learn key strategies from marketers to beat authentic brands to the top of search engine results.
All social media marketers should follow these 8 rules for creating a successful business Instagram, to ensure of quality content, followers and engagement.
Brand collaborations can be great marketing ventures, but can also bomb catastrophically. Collaborations between brands tend to go one of two ways. A prudent partnering pools resources between two suitable brands to achieve reciprocal success, impacting exposure, reach and customer interaction. However, incongruous partnerships can send out mixed messages to an audience, and even damage how a brand is perceived.
As a company Instagram is fast becoming a necessity, we aim to learn from the best by examining how 5 companies are using Instagram marketing effectively.
From collaborations to innovative marketing techniques, Red Points outlines some quick ways of refreshing a tired product line.
Marketers are always trying to diversify and develop strategies that attract customers in new and exciting ways. Here we look at the rationale for focusing on Instagram and a few industry examples that really nailed their messaging and delivery.