Brand loyalty is more important today than ever before, owing largely to the boundless options of the internet, the convenience of online retail, and the rise of ethical consumerism. Trying to succeed with an unmemorable (or unpopular) brand will inevitably see you overlooked — consequently, you need to be very wary of effects that can cause brand devaluation.
For Amazon sellers, the competition is fierce. You may have found or developed a great product that meets the needs or solves the problems of your target customer, but this only means that your work has just begun.
Counterfeiters will use every method at their disposal to sell fakes, and learn key strategies from marketers to beat authentic brands to the top of search engine results.
To help you stay on top of brand protection, as well as all the surrounding news, we’ve compiled some of the best authorities in the field.
Brand collaborations underscore the importance of good branding and marketing. Here’s 5 examples of successful collaborations, and why they worked.
Red Points is excited to announce a webinar with leading brand strategist Laura Ries, who will illustrate how a ‘visual hammer’ can make your brand memorable and durable.
All social media marketers should follow these 8 rules for creating a successful business Instagram, to ensure of quality content, followers and engagement.
Starting your own company? Take a look at these 5 major, common, and totally avoidable mistakes to make when launching a new business.
Collaborations can be great marketing ventures, but can also bomb catastrophically. Learn from the worst mistakes with our collaboration wall of shame.
From “Charlie bit my finger” to “Gangnam Style” marketing and media professionals all aspire to have their video or marketing “go viral”. Going viral is the digital spread of an idea, video or content from one person to another; otherwise known as word of mouth. This form of marketing is ten times more effective that traditional marketing and its spread is almost limitless with potentially very little investment. However, achieving this is no mean feat and has left many professionals searching for a formula to recreate this.