Anti Piracy
& Anti Counterfeit Blog

Our latest article

Negative SEO, how to defend your brand against the dark arts

Posted by Guillermo Berasategui on Tuesday, Jan 28, 2020

This blog will be explaining negative SEO techniques that can pose a threat to websites so your SEO team can be prepared to identify these threats and defend against them.

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Our most popular articles

6 Low-Key Ways Your Brand Can Be Devalued Really Fast

Posted by Red Points on Friday, Jun 21, 2019

Brand loyalty is more important today than ever before, owing largely to the boundless options of the internet, the convenience of online retail, and the rise of ethical consumerism. Trying to succeed with an unmemorable (or unpopular) brand will inevitably see you overlooked — consequently, you need to be very wary of effects that can cause brand devaluation.

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The Amazon product listing and content guide for small brands

Posted by Dave Marshall on Friday, Mar 22, 2019

For Amazon sellers, the competition is fierce. You may have found or developed a great product that meets the needs or solves the problems of your target customer, but this only means that your work has just begun.

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Black Hat SEO - The marketing tools counterfeiters use to sell fakes

Posted by Ryan Williams on Monday, Dec 17, 2018

Counterfeiters will use every method at their disposal to sell fakes, and learn key strategies from marketers to beat authentic brands to the top of search engine results.

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8 rules for creating a successful business Instagram

Posted by Julia Bourke on Wednesday, Sep 13, 2017

All social media marketers should follow these 8 rules for creating a successful business Instagram, to ensure of quality content, followers and engagement.

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Memorable brand collaborations that worked (or didn’t)

Posted by Julia Bourke on Monday, Jul 17, 2017

Brand collaborations can be great marketing ventures, but can also bomb catastrophically. Collaborations between brands tend to go one of two ways. A prudent partnering pools resources between two suitable brands to achieve reciprocal success, impacting exposure, reach and customer interaction. However, incongruous partnerships can send out mixed messages to an audience, and even damage how a brand is perceived.

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5 companies that use Instagram marketing effectively

Posted by Julia Bourke on Thursday, Jun 15, 2017

As a company Instagram is fast becoming a necessity, we aim to learn from the best by examining how 5 companies are using Instagram marketing effectively.

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5 ways to refresh and innovate your product line

Posted by Red Points on Tuesday, Apr 25, 2017

From collaborations to innovative marketing techniques, Red Points outlines some quick ways of refreshing a tired product line.

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5 movies with great Instagram marketing and how they did it

Posted by Gordon Mcconnell on Thursday, Sep 22, 2016

Marketers are always trying to diversify and develop strategies that attract customers in new and exciting ways. Here we look at the rationale for focusing on Instagram and a few industry examples that really nailed their messaging and delivery. 

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Film Marketing: 5 ways to use Snapchat

Posted by Gordon Mcconnell on Friday, Aug 26, 2016

The move to social media has allowed movie marketers to really push the tone and theme of their movie to expand its reach - but some have had greater success than others.  How does Snapchat differ from it's competitors in marketing application?

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General terms & definitions

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