Brand collaborations underscore the importance of good branding and marketing. Here’s 5 examples of successful collaborations, and why they worked.
Relying on crowdsourcing platforms like Kickstarter can open doors for entrepreneurs, but can also give full access to brand abusers looking for new business opportunities to profit from.
All social media marketers should follow these 8 rules for creating a successful business Instagram, to ensure of quality content, followers and engagement.
Is Instagram doing enough to stop the flood of illegal sponsored ads for counterfeits?
Starting your own company? Take a look at these 5 major, common, and totally avoidable mistakes to make when launching a new business.
Collaborations can be great marketing ventures, but can also bomb catastrophically. Learn from the worst mistakes with our collaboration wall of shame.
A new initiative by TAG cuts off major advertising on piracy apps in an effort to stop digital piracy, but will it really work to shut sites down?
From “Charlie bit my finger” to “Gangnam Style” marketing and media professionals all aspire to have their video or marketing “go viral”. Going viral is the digital spread of an idea, video or content from one person to another; otherwise known as word of mouth. This form of marketing is ten times more effective that traditional marketing and its spread is almost limitless with potentially very little investment. However, achieving this is no mean feat and has left many professionals searching for a formula to recreate this.
As a company Instagram is fast becoming a necessity, we aim to learn from the best by examining how 5 companies are using Instagram marketing effectively.
On June the 20th Red Points solutions will team up with global branding expert, Karen Post, and deliver a webinar on “ 6 critical strategies to scale your brand globally”. The webinar will cover everything from stretching a marketing budget to social planning and storytelling techniques. Karen will be joined by Red Point’s very own Toni Perez, who will talk about maintaining a clear and strong brand position through brand protection.