Anti Piracy
& Anti Counterfeit Blog

Our latest article

6 Low-Key Ways Your Brand Can Be Devalued Really Fast

Posted by Red Points on Friday, Jun 21, 2019

Brand loyalty is more important today than ever before, owing largely to the boundless options of the internet, the convenience of online retail, and the rise of ethical consumerism. Trying to succeed with an unmemorable (or unpopular) brand will inevitably see you overlooked — consequently, you need to be very wary of effects that can cause brand devaluation.

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Our most popular articles

The Amazon product listing and content guide for small brands

Posted by Dave Marshall on Friday, Mar 22, 2019

For Amazon sellers, the competition is fierce. You may have found or developed a great product that meets the needs or solves the problems of your target customer, but this only means that your work has just begun.

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Black Hat SEO - The marketing tools counterfeiters use to sell fakes

Posted by Ryan Williams on Monday, Dec 17, 2018

Counterfeiters will use every method at their disposal to sell fakes, and learn key strategies from marketers to beat authentic brands to the top of search engine results.

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Brand protection blogs to follow

Posted by Ryan Williams on Thursday, Sep 27, 2018

To help you stay on top of brand protection, as well as all the surrounding news, we’ve compiled some of the best authorities in the field.

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5 great brand collaborations, and why they worked

Posted by Julia Bourke on Thursday, Nov 2, 2017

 

Brand collaborations underscore the importance of good branding and marketing. Here’s 5 examples of successful collaborations, and why they worked.

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[Webinar] Laura Ries: Nailing your corporate brand with a visual hammer

Posted by Julia Bourke on Friday, Sep 15, 2017

Red Points is excited to announce a webinar with leading brand strategist Laura Ries, who will illustrate how a ‘visual hammer’ can make your brand memorable and durable.

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8 rules for creating a successful business Instagram

Posted by Julia Bourke on Wednesday, Sep 13, 2017

All social media marketers should follow these 8 rules for creating a successful business Instagram, to ensure of quality content, followers and engagement.

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5 biggest mistakes when launching a new business

Posted by Julia Bourke on Wednesday, Jul 19, 2017

Starting your own company? Take a look at these 5 major, common, and totally avoidable mistakes to make when launching a new business.

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5 marketing collaborations that totally bombed

Posted by Julia Bourke on Monday, Jul 17, 2017

Collaborations can be great marketing ventures, but can also bomb catastrophically. Learn from the worst mistakes with our collaboration wall of shame.

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[Webinar] How to make your product go viral

Posted by Marc Gassó on Wednesday, Jul 5, 2017

From “Charlie bit my finger” to “Gangnam Style” marketing and media professionals all aspire to have their video or marketing “go viral”. Going viral is the digital spread of an idea, video or content from one person to another; otherwise known as word of mouth. This form of marketing is ten times more effective that traditional marketing and its spread is almost limitless with potentially very little investment. However, achieving this is no mean feat and has left many professionals searching for a formula to recreate this.

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