When considering brand erosion, the most common topic that springs to mind is a brand’s counterfeits. However, the threats to brands are diversifying. New ways of undercutting their hard-earned reputation have emerged. The 2020 Brand Intelligence Index details the predictions of industry experts, giving actionable insights into what brands should be watching out for in the coming year.
On Black Friday, crazy deals and impulsive buyers combine to move a huge number of infringing products. Red Points’ Black Friday research examines the underbelly of this retail holiday.
Red Points carried out a survey with over 100 industry professionals, asking them what they saw as the biggest IP-related threats on today’s online ecommerce platforms. This article outlines the first trend from the five that are set to shape brand protection in 2020.
For a watch collector, there are few things that compare to the thrills of purchasing a genuine luxury timepiece. An expensive watch still translates into social status and wealth for many consumers. It can even give its owner a sense of success: they’ve finally got the watch, they’ve made it.
It’s not every day that you come across a counterfeit item that actually puts human lives in danger. Counterfeit car seats and knock-off car parts take shoppers for a ride that can end in disaster.
While designer sunglasses brands innovate in design and technology, counterfeiters see copying these styles as an opportunity to make a quick buck. Providing consumers with a safe and comfortable product is irrelevant to their growth strategy.
Counterfeit handbags have long since extended from New York City’s Canal street to a plethora of legitimate online channels today. Red Points’ market research investigates this growing trend.
Mother’s Day has become a huge cultural and commercial event in The United States in recent years, and this is especially true for beauty brands. But counterfeiters have taken notice and have jumped on the trend.
Red Points has published market research about the sports industry and counterfeiting trends. This article looks at some of the most important conclusions.
Fake baby products shouldn’t exist, but they do. From strollers and rockers to diapers, placemats and even formula, shady retailers go under the radar, steal intellectual property and sell fake items in numerous places.