Counterfeits and replicas have always troubled the world of commerce. The OECD’s 2019 report gives context to the extent of this challenge by revealing that trade in such goods accounts for 3.3% of the global trade. While there is a huge difference between counterfeit and replicas, people tend to use the terms interchangeably, and there appears to be a vague line between the two.
Red Points examines how to do a trademark search and why carrying out a trademark search is essential for a successful brand protection strategy.
Fake pharmaceutical is a growing global problem. The World Health Organization (WHO) estimates that counterfeit medicines worth 73 billion euros are traded annually. The COVID-19 pandemic has taken the acceleration of online pharmaceuticals goods to the next level. According to a recent research conducted by Red Points, 60% of pharmaceutical brands have seen an increase of revenue from their online business. On the other hand, the research also shows that pharmaceutical companies have suffered an increase of 66.67% in online counterfeits as a result.
Never before have brands been under so much pressure to protect themselves. The growing demand in light of COVID-19 has increased an impressive 146% year-over-year growth in all U.S. & Canadian online retail orders. Consumers are rapidly adapting themselves to digitalisation, purchasing most things online. This rise in ecommerce demand has been coupled with the rise of cybercrime. Counterfeiters flood into all kinds of online existence as it's hard for consumers to tell whether they are buying a fake product or not. This potent combination of a rise in global demand and faster but less accountable distribution platforms has resulted in brands seeing 41% rise in cybercrime during Covid-19.
The cost of filing a trademark will depend on the territory it’s required in. Here are a few countries and territories to consider:
The United Kingdom officially left the European Union on February 1st of this year. While the withdrawal agreement is sure to bring changes to how businesses operate, in terms of IP law, no major changes will be taking effect in 2020.
Red Points’ comprehensive guide for helping brands worldwide to obtain patent protection in the United States.
Red Points examines The Madrid Protocol, a cost-effective single application system for obtaining trade mark protection in up to 122 countries.
Red Points examines Star Athletica, L.L.C. v. Varsity Brands, Inc., 137 S. Ct. 1002 (2017), where the United States Supreme Court held cheerleading uniform designs to be copyrightable under 17 U.S. C. §102, and its implications for fashion copyright.
Red Points examines and compares first-to-use and first-to-file trademark systems and the trademark strategies to be followed under both systems.