When considering brand erosion, the most common topic that springs to mind is a brand’s counterfeits. However, the threats to brands are diversifying. New ways of undercutting their hard-earned reputation have emerged. The 2020 Brand Intelligence Index details the predictions of industry experts, giving actionable insights into what brands should be watching out for in the coming year.
Red Points carried out a survey with over 100 industry professionals, asking them what they saw as the biggest IP-related threats on today’s online ecommerce platforms. This article outlines the first trend from the five that are set to shape brand protection in 2020.
Product reviews and star ratings for online shopping are the most important indicator of trustworthiness for consumers. Amazon is striving to find better ways to combat fake reviews, but they have long faced significant obstacles in that battle.
From 3D printers revolutionizing industry, to checkout systems on social media, as well as delivery logistics becoming more trustworthy, technology has given sales a huge helping hand for authentic brands and counterfeiters alike.
Though China produces the overwhelming majority of counterfeit products, Turkey has become Europe's gateway for counterfeits by abusing with IP rights and an influx of Syrian refugees.
This article looks at the wider economic impacts caused by high levels of counterfeiting, and how these impacts negatively affect all levels of society.
Super fakes are the next evolution in the counterfeiting; bootleg items are now made so well that they are fooling customers and brand experts alike.
In the west, we have strong laws designed to defend intellectual property and to protect innovators. But the internet is still littered with counterfeit products. So how is this happening? We’ve identified a number of strategies and loopholes used by counterfeiters to circumvent IP protection.
Relying on crowdsourcing platforms like Kickstarter can open doors for entrepreneurs, but can also give full access to brand abusers looking for new business opportunities to profit from.
We examine the chain of responsibility in the market process of counterfeits, to understand where the responsibility lies in ending the practice.