When considering brand erosion, the most common topic that springs to mind is a brand’s counterfeits. However, the threats to brands are diversifying. New ways of undercutting their hard-earned reputation have emerged. The 2020 Brand Intelligence Index details the predictions of industry experts, giving actionable insights into what brands should be watching out for in the coming year.
Ecommerce opportunities are not slowing down and everyone wants a slice of the profits. Including Direct selling representatives, whom may be undercutting a brand's business efforts by selling online.
Today's luxury watch collectors have struck luck; luxury watches are now more affordable and easily purchased online. With online discounts of up to 40% on original Swiss-made watches, it's no surprise that the gray market watch business is booming.
As the name implies, the gray market isn’t illegal, but it’s not really officially sanctioned by brands, either. In this article, we’ll talk about what it is, the effect it has on brands, and how to protect against it.
This article examines the gray market issue of parallel importing, the legality of it, and how it impacts the original brand.
The expansion of ecommerce has made the already competitive consumer goods market even more cutthroat. This is where Minimum Advertised Pricing (MAP) policies come in. But what is a MAP pricing policy, exactly?