Anti Piracy
& Anti Counterfeit Blog

Our latest article

When account sharing becomes a piracy issue

Posted by Brogan Woodburn on Tuesday, Sep 15, 2020

Account sharing goes against a digital product’s terms of service and costs billions of dollars to the industry per year. People may share account credentials casually with their friends, or cybercriminals can obtain credentials on the dark web to resell. Either way, it’s an issue many companies face. 

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Our most popular articles

Brands being framed by gray market camera sales

Posted by Elise Trecul on Friday, Feb 21, 2020

Buying a professional camera never comes cheap. Prices go anywhere from $400 (USD) to $3,000 (USD). Which results in consumers doing extensive research to find the most competitive offer online. And this can lead to an uninformed consumer falling under the hands of a gray market camera seller. 

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BII: How gray market sellers will erode brands in 2020

Posted by Elise Trecul on Tuesday, Dec 10, 2019

When considering brand erosion, the most common topic that springs to mind is a brand’s counterfeits. However, the threats to brands are diversifying. New ways of undercutting their hard-earned reputation have emerged. The 2020 Brand Intelligence Index details the predictions of industry experts, giving actionable insights into what brands should be watching out for in the coming year.

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Direct selling representatives going online is killing business

Posted by Red Points on Thursday, Dec 5, 2019

Ecommerce opportunities are not slowing down and everyone wants a slice of the profits. Including Direct selling representatives, whom may be undercutting a brand's business efforts by selling online.

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The gray market watch industry: what you need to know

Posted by Elise Trecul on Tuesday, Sep 17, 2019

Today's luxury watch collectors have struck luck; luxury watches are now more affordable and easily purchased online. With online discounts of up to 40% on original Swiss-made watches, it's no surprise that the gray market watch business is booming.

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What is gray market and how to protect against it

Posted by Brogan Woodburn on Wednesday, Jun 19, 2019

As the name implies, the gray market isn’t illegal, but it’s not really officially sanctioned by brands, either. In this article, we’ll talk about what it is, the effect it has on brands, and how to protect against it.

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Parallel imports explained

Posted by Brogan Woodburn on Wednesday, May 8, 2019

This article examines the gray market issue of parallel importing, the legality of it, and how it impacts the original brand.

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MAP policy, definition and benefits of minimum advertised pricing

Posted by Gordon Mcconnell on Thursday, Mar 14, 2019

The expansion of ecommerce has made the already competitive consumer goods market even more cutthroat. This is where Minimum Advertised Pricing (MAP) policies come in. But what is a MAP pricing policy, exactly?

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