Red Points has published market research about the sports industry and counterfeiting trends. This article looks at some of the most important conclusions.
The popularity in fake football shirts are nothing new, however the quality and increasingly intelligent strategy implemented to market them is improving at an alarming rate. New Red Points research has drawn damning conclusions on the pervasiveness and quality of counterfeit products currently entering the counterfeit football jersey market.
The Mayweather-McGregor fight was one of the most pirated events ever, but it’s just one foul of many in the growing problem of sports piracy.