Pirated version of highly-anticipated films and popular TV shows are emerging online as piracy continues to plague the media industry.
Also known as ‘Digital Natives’, millennials have grown-up surrounded by technology and embraced it across all aspects of life. As the cohort is now reaching adulthood, it's clear that their relationship with technology and the law differ from older generations.
A number of highly anticipated movies are due to be released in the coming weeks, including a few major contenders for the upcoming award season. But with so many illegal streaming apps and sites, pirated versions of these new releases could be availble online within hours of their cinematic debut.
More sites and applications are making it easier than ever to stream content straight to computers or mobile devices. Far from being a thing of the past, these advances have simply changed the way pirated content is shared.
In the run up to halloween, the public are bombarded with adverts for both classical and new horror films. The movie industry has long suffered from piracy and it's possible that horror movies are bearing the brunt of the effects.
Marketers are always trying to diversify and develop strategies that attract customers in new and exciting ways. Here we look at the rationale for focusing on Instagram and a few industry examples that really nailed their messaging and delivery. Instagram can be seen as both the first and last level of interaction with a movie: from a customer initially seeing a post in pre-production, to following the channel and providing a community for fans after the movie’s release.
Pre-release piracy, or leaked screeners have plagued the award season in recent years. These illegal versions of films are made available before a film has been released in the cinemas and have the potential to damage box-office sales even more than traditional piracy.
Despite Amazon Video, Netflix and Hulu making a dent in the piracy market, this month Google received a mind numbing 500,000,000 takedown requests This neared the total number for all of last year, until then the all-time record. If this trend continues we will see Google break the 1 billion mark by December. But why is piracy booming, when it’s never been easier to access on-demand media? Some are pointing the finger at the ease of sharing illegal content through social media and how systems have been slow to react to the problem.
"Because everyone else is doing it, in my country we don't get books until months later, we already own the book in another format, if you are a writer you should be happy to write..." These are the main reasons peope use to justify pirating digital content.