The counterfeit trend threatening to destroy fashion
There is an emerging niche trend in counterfeits, and it threatens to destroy luxury fashion. Why are replicas so dangerous?
We look at why consumers are gradually buying more mid-range products, and how the counterfeit industry is responding.
Red Points investigates actions against fake wedding and prom dresses, an ongoing problem for luxury brands despite their usually-disappointing appearance.
The fight against counterfeit goods is one that almost every major international brand is part of, and for good reason.Counterfeits threaten brands by diminishing the exclusivity that luxury products offer. But most approaches to the fight against counterfeiting tend to a stopgap response that ignores the root issues.
Increasingly when authorities sieze counterfeit products, they donate them to a local charity to sell for profit, however this practice has faced criticism from both rights holders and officials governing bodies. The problem is more complex than it would first appear.
World famous New York designer Alexander Wang has battled with over 450 different illegal websites and has won over $90 million in damages to his business and brand.
Whether you are a dedicated follower of fashion or a Derek Zoolander-style industry professional, counterfeiting in fashion should concern you.
Birkenstock, a well respected and notable footwear brand, have made the decision to terminate their operations on Amazon U.S. While the organization has had a degree of success on the e-commerce website, it has been troubled by the increase in counterfeits available on the website and unauthorized third parties selling their products.
