Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless directions today. New platforms, trending apps, new tech solutions and improvements in manufacturing: there’s a lot to keep up with.
If you’re working in a fashion brand, the chances are that you’ve got plenty of experience with counterfeit products. They’ve flooded social media, online marketplaces, online forums and every other niche they can find. This article will show brands how to protect their fashion products - and reign supreme over counterfeiters.
For a watch collector, there are few things that compare to the thrills of purchasing a genuine luxury timepiece. An expensive watch still translates into social status and wealth for many consumers. It can even give its owner a sense of success: they’ve finally got the watch, they’ve made it.
For those of us that are familiar with Reddit, we know it as a place to read, watch and comment on content or topics that are of interest to us. There doesn’t seem to be a stone unturned, when it comes to the quantity of topics covered on the user-generated platform. So with nearly 150K active communities and 14 billion views per month, it has inevitably caught counterfeiters’ attention. They have found a new online community to market their replicas.
Red Points examines Star Athletica, L.L.C. v. Varsity Brands, Inc., 137 S. Ct. 1002 (2017), where the United States Supreme Court held cheerleading uniform designs to be copyrightable under 17 U.S. C. §102, and its implications for fashion copyright.
When it comes to fashion, teenagers and young adults are arguably the most valuable consumers for brands to attract and retain. In 2020, Gen Z will make up 40% of total consumers. Along with young millennials, they will make up over half of consumers buying online.
While designer sunglasses brands innovate in design and technology, counterfeiters see copying these styles as an opportunity to make a quick buck. Providing consumers with a safe and comfortable product is irrelevant to their growth strategy.
Why are shoes the most counterfeited product, and what steps can footwear companies take to end high-quality counterfeiting?
In the fashion industry, originality is everything. It can’t come as much of a surprise to find that the fashion industry has produced many inventive approaches to the problem of counterfeiting. These brands have stepped beyond the process of searching and reporting fakes, implementing brilliant, proactive measures to take control of the counterfeit fashion industry issue.
Counterfeit handbags have long since extended from New York City’s Canal street to a plethora of legitimate online channels today. Red Points’ market research investigates this growing trend.