A look into Red Points’ research on fake designer clothes for sale online, as well as consumer opinion and shopping behavior.
Trademark covers not only brand names and logos, but extends even to colors. Red Points takes a look at a landmark case of color mark.
For brand protection, it’s important to know why consumers actively choose counterfeits over authentic goods. The answer is more nuanced than a simple difference in price.
This article examines the key findings of the the market research conducted into the counterfeit watch industry and sheds some insight into the realities of selling counterfeit watches online.
Super fakes are the next evolution in the counterfeiting; bootleg items are now made so well that they are fooling customers and brand experts alike.
As Canada Goose take Chinese counterfeit sellers to court, Red Points takes a look at the trade in fake outdoor apparel.
Is Instagram doing enough to stop the flood of illegal sponsored ads for counterfeits?
Street hawkers sell designer goods at a fraction of their genuine cost, but at what price? Here’s why you should avoid buying fakes on holiday this summer.
Collaborations can be great marketing ventures, but can also bomb catastrophically. Learn from the worst mistakes with our collaboration wall of shame.
After initially being plagued by fakes on social media, designer watch brand, the 5TH, used Red Points' technology and watched their counterfeit problem disappear.