Since ecommerce began in the 1990s, people have fallen more and more in love with buying things online. The downside is that really anyone could be behind the listing, and the customer could end up receiving a fake that breaks down or poses a health hazard. The Shop Safe Act of 2020 aims to reduce some of that risk.
We all know COVID-19 has shaken up economic markets and daily life for many people and businesses around the globe. While it’s hard to find any unaffected aspect of our lives, the virus has had a marked effect on the world of ecommerce.
Overseas expansion is an exhilarating prospect for many businesses — and a pressing, sometimes daunting reality for others. Utilizing partners and distributors is a tried and tested method of expanding a company, both internationally and domestically. However, counterfeiters can create serious problems for authentic businesses and compromise relationships with distributors, retailers, and other partners.
Red Points has published market research about the sports industry and counterfeiting trends. This article looks at some of the most important conclusions.
Millennials’ risky shopping behavior online puts them, and authentic brands, at risk during Black Friday.
Counterfeit products are low-quality imitations of original items. Shoes that should last over a year look worn out in months, headphones with awful sound quality. While the quality of counterfeit items can sometimes come close to the authentic products they aim to mimic, the money that customers save on products sometimes comes at a tremendous cost. Here are some products Red Points advises consumers to be extra careful that they’re getting the real deal. You can find the first five products here.
In this article we highlight 3 key factors all companies should consider before deciding on which brand protection service is right for their brand. Bad brand protection is better than no brand protection but we want you to go into each meeting armed with the right questions.