Red Points has published market research about the sports industry and counterfeiting trends. This article looks at some of the most important conclusions.
Millennials’ risky shopping behavior online puts them, and authentic brands, at risk during Black Friday.
Counterfeit products are low-quality imitations of original items. Shoes that should last over a year look worn out in months, headphones with awful sound quality. While the quality of counterfeit items can sometimes come close to the authentic products they aim to mimic, the money that customers save on products sometimes comes at a tremendous cost. Here are some products Red Points advises consumers to be extra careful that they’re getting the real deal. You can find the first five products here.
In this article we highlight 3 key factors all companies should consider before deciding on which brand protection service is right for their brand. Bad brand protection is better than no brand protection but we want you to go into each meeting armed with the right questions.