Anti Piracy
& Anti Counterfeit Blog

Our latest article

Amazon launches Project Zero, aiming to eliminate counterfeits on its platform

Posted by Red Points on Tuesday, Apr 9, 2019

Amazon recently released its newest product, named Project Zero. This article outlines this new initiative and what it means for brands selling on Amazon.

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Our most popular articles

Growing opportunities for sports brands in China

Posted by Ryan Williams on Thursday, Mar 28, 2019

China is currently seeing a shift in its most popular spectator sports. This is a change clearly driven by western influence and the growth of international sporting events, and is providing a huge opportunity to sporting brands worldwide.

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[Webinar] From smashing your crowdfunding goals to ecommerce

Posted by Ryan Williams on Tuesday, Mar 5, 2019

Red Points has teamed up with Mighty Mug and Easyship to deliver a webinar aimed at helping young companies take the next step in their growth.

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Knocked out by knockoffs: Sportswear fakes are promoted on Facebook, sold on Amazon

Posted by Ryan Williams on Thursday, Feb 21, 2019

Red Points has published market research about the sports industry and counterfeiting trends. This article looks at some of the most important conclusions.

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How to win the Amazon Buy Box every time

Posted by Brogan Woodburn on Wednesday, Feb 20, 2019

On Amazon, the Buy Box is everything to sellers - whoever gets it will dominate sales, everyone else is left to fight over the crumbs.

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Counterfeiters using Amazon to capitalize on a sex-positive trend

Posted by Ryan Williams on Wednesday, Feb 13, 2019

Cultural shifts have caused a growth in sales of sex toys online. While this is encouraging for brands, it’s also alluring for counterfeiters. Red Points’ market research investigates.

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Facebook Marketplace scams: an overview

Posted by Brogan Woodburn on Friday, Feb 8, 2019

In this article Red Points takes a look at the scams that litter Facebook Marketplace, putting both consumers and brands at risk. 

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Counterfeit makeup finds its home on Facebook

Posted by Ryan Williams on Thursday, Jan 24, 2019

This article takes a look at the world of counterfeit beauty products, and reviews research undertaken by Red Points.

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Counterfeit baby products putting children at risk

Posted by Brogan Woodburn on Monday, Jan 21, 2019

Fake baby products shouldn’t exist, but they do. From strollers and rockers to diapers, placemats and even formula, shady retailers go under the radar, steal intellectual property and sell fake items in numerous places.

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Fake designer clothes shredding fashion brand reputations

Posted by Ryan Williams on Friday, Jan 18, 2019

A look into Red Points’ research on fake designer clothes for sale online, as well as consumer opinion and shopping behavior.

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