Red Points outlines 4 marketplaces to be included in current and future brand protection strategies.
Red Points’ easy-to-follow guide for reporting counterfeit products on wish.com
Working with agents and distributors in China can be a great way to grow as a company - but there are plenty of potential pitfalls you need to look out for.
The Chinese market, the world’s largest, is notoriously difficult for foreign enterprises to enter, due the Chinese government’s favouring of domestic brands, as well as huge differences in technology and business cultures.
Red Points’ research has demonstrated that product reviews are an essential tool for consumers to evaluate the trustworthiness of listings online. Sellers on ecommerce know this also, however, and know how to manipulate online opinion.
This article examines the key findings of the the market research conducted into the counterfeit watch industry and sheds some insight into the realities of selling counterfeit watches online.
New Red Points research has drawn damning conclusions on the pervasiveness and quality of counterfeit products entering the football jersey market.
A negative side of the internet is the multitude of websites set up to act in bad faith. This article explains the different types of rogue sites, and how to fight against them.
Amazon Brand Registry offers a robust defense against nefarious counterfeiters trying to sneak onto ecommerce sites illegally. Red Points explains why it’s a must-have!