Anti Piracy
& Anti Counterfeit Blog

Our latest article

Millennials' risky shopping habits on Black Friday

Posted by Ryan Williams on Friday, Nov 16, 2018

Millennials’ risky shopping behavior online puts them, and authentic brands, at risk during Black Friday.

Read More
Our most popular articles

How educating your customers stops counterfeits

Posted by Ryan Williams on Wednesday, Nov 14, 2018

Encouraging your customers to avoid counterfeits, and teaching them how to spot fakes, is an important part of brand protection.

Read More

How to spot a fake in 5 steps

Posted by Emma Smith on Thursday, Oct 25, 2018

No one wants to be tricked into buying fake products, so take a look at this checklist before you go shopping and get cheated.

Read More

4 Online marketplaces for a 2019 brand protection strategy

Posted by Ryan Williams on Friday, Oct 5, 2018

Red Points outlines 4 marketplaces to be included in current and future brand protection strategies.

Read More

How to report a counterfeit on Wish

Posted by Ryan Williams on Monday, Sep 17, 2018

Red Points’ easy-to-follow guide for reporting counterfeit products on wish.com

Read More

Managing distributors and agents in China

Posted by Ryan Williams on Wednesday, Sep 12, 2018

Working with agents and distributors in China can be a great way to grow as a company - but there are plenty of potential pitfalls you need to look out for.

Read More

How to sell to China

Posted by Ryan Williams on Friday, Sep 7, 2018

The Chinese market, the world’s largest, is notoriously difficult for foreign enterprises to enter, due the Chinese government’s favouring of domestic brands, as well as huge differences in technology and business cultures.

Read More

Why consumers can't trust ratings and reviews

Posted by Ryan Williams on Wednesday, Aug 1, 2018

Red Points’ research has demonstrated that product reviews are an essential tool for consumers to evaluate the trustworthiness of listings online. Sellers on ecommerce know this also, however, and know how to manipulate online opinion.

Read More

Counterfeit watches: can you spot the fake?

Posted by Rob Hamburg on Tuesday, Jul 24, 2018

This article examines the key findings of the the market research conducted into the counterfeit watch industry and sheds some insight into the realities of selling counterfeit watches online.  

Read More

Fake football jerseys

Posted by Ryan Williams on Friday, Jul 6, 2018

New Red Points research has drawn damning conclusions on the pervasiveness and quality of counterfeit products entering the football jersey market.

Read More
Download ebook