Millennials’ risky shopping behavior online puts them, and authentic brands, at risk during Black Friday.
Encouraging your customers to avoid counterfeits, and teaching them how to spot fakes, is an important part of brand protection.
No one wants to be tricked into buying fake products, so take a look at this checklist before you go shopping and get cheated.
Red Points outlines 4 marketplaces to be included in current and future brand protection strategies.
Red Points’ easy-to-follow guide for reporting counterfeit products on wish.com
Working with agents and distributors in China can be a great way to grow as a company - but there are plenty of potential pitfalls you need to look out for.
The Chinese market, the world’s largest, is notoriously difficult for foreign enterprises to enter, due the Chinese government’s favouring of domestic brands, as well as huge differences in technology and business cultures.
Red Points’ research has demonstrated that product reviews are an essential tool for consumers to evaluate the trustworthiness of listings online. Sellers on ecommerce know this also, however, and know how to manipulate online opinion.
This article examines the key findings of the the market research conducted into the counterfeit watch industry and sheds some insight into the realities of selling counterfeit watches online.