Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless directions today. New platforms, trending apps, new tech solutions and improvements in manufacturing: there’s a lot to keep up with.
When it comes to fashion, teenagers and young adults are arguably the most valuable consumers for brands to attract and retain. In 2020, Gen Z will make up 40% of total consumers. Along with young millennials, they will make up over half of consumers buying online.
A look into Red Points’ research on fake designer clothes for sale online, as well as consumer opinion and shopping behavior.
There is an emerging niche trend in counterfeits, and it threatens to destroy luxury fashion. Why are replicas so dangerous?