People have been making counterfeit goods for hundreds of years, and that’s no different today. Anti-counterfeiting investigations evolve but the problem is still the same: how to stop counterfeit operations quickly and effectively.
Whether it’s blockchain taking over how counterfeiters operate or infiltrating social media and influencing how “reps” are accepted in youth culture, the online fakes landscape has shifted.
Counterfeit products now account for 3.3% of global trade. A percentage that increments with every research that is published. While technology today may help locate IP infringers and take down their counterfeit goods, there’s a factor that is still hard for brands to control: the price that convinces consumers into buying fakes.
On Black Friday, crazy deals and impulsive buyers combine to move a huge number of infringing products. Red Points’ Black Friday research examines the underbelly of this retail holiday.
Red Points carried out a survey with over 100 industry professionals, asking them what they saw as the biggest IP-related threats on today’s online ecommerce platforms. This article outlines the first trend from the five that are set to shape brand protection in 2020.
When it comes to fashion, teenagers and young adults are arguably the most valuable consumers for brands to attract and retain. In 2020, Gen Z will make up 40% of total consumers. Along with young millennials, they will make up over half of consumers buying online.
For terrorism - in whatever form, or in whatever location - to be successful it needs cash. Cash to buy arms, to finance the operatives who engage in their criminal activities, and in some instances, to bribe officials. The following analyses examine some of the links between counterfeiting, piracy and terrorism and the criminal acquisition of money of these groups.
Counterfeiters will use every method at their disposal to sell fakes, and learn key strategies from marketers to beat authentic brands to the top of search engine results.
The danger of fake goods puts consumers’ health in jeopardy, but do these risks matter to consumers?