Anti Piracy
& Anti Counterfeit Blog

Our latest article

Why young consumers turn to fake fashion online to fill their wardrobe

Posted by Elise Trecul on Thursday, Aug 29, 2019


When it comes to fashion, teenagers and young adults are arguably the most valuable consumers for brands to attract and retain. In 2020, Gen Z will make up 40% of total consumers. Along with young millennials, they will make up over half of consumers buying online.

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Our most popular articles

Terrorism: Salient Links to Counterfeiting and Piracy

Posted by Dr Bob East on Thursday, Mar 7, 2019

For terrorism - in whatever form, or in whatever location - to be successful it needs cash. Cash to buy arms, to finance the operatives who engage in their criminal activities, and in some instances, to bribe officials. The following analyses examine some of the links between counterfeiting, piracy and terrorism and the criminal acquisition of money of these groups.

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Black Hat SEO - The marketing tools counterfeiters use to sell fakes

Posted by Ryan Williams on Monday, Dec 17, 2018

Counterfeiters will use every method at their disposal to sell fakes, and learn key strategies from marketers to beat authentic brands to the top of search engine results.

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The danger of fake goods, do consumers care?

Posted by Ryan Williams on Wednesday, Jul 18, 2018

The danger of fake goods puts consumers’ health in jeopardy, but do these risks matter to consumers?

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Rogue websites and cybersquatting

Posted by Ryan Williams on Thursday, Jul 5, 2018

A negative side of the internet is the multitude of websites set up to act in bad faith. This article explains the different types of rogue sites, and how to fight against them. 

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How to stop super fakes

Posted by Ryan Williams on Friday, Jun 29, 2018

Super fakes are the next evolution in the counterfeiting; bootleg items are now made so well that they are fooling customers and brand experts alike. 

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How counterfeiters manipulate keywords to evade brand protection

Posted by Gordon Mcconnell on Thursday, Apr 12, 2018

Red Points' brand protection analysts have been researching how and why the problem of counterfeiting on ecommerce sites remains. Our findings demonstrate the ability of counterfeiters to manipulate keywords and othet text to avoid detection on ecommerce sites.

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Do counterfeits make people more dishonest?

Posted by Gordon Mcconnell on Friday, Feb 16, 2018

Is a person who wears fake Gucci sunglasses more dishonest than a person wearing a genuine pair, and If so, why should we care?

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[Webinar] 3D printing and intellectual property, a combustible combination

Posted by Gordon Mcconnell on Friday, Sep 22, 2017

3D printing stands to change the very fabric of society and the nature of production. Prominent economist & journalist Paul Mason has surmised that 3D printing will bring society into a new industrial era and spell the end for capitalism in its current form. Whether you believe the technology will be this impactful or not, one thing is undeniable; intellectual property will be more vulnerable than ever.

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Counterfeits: the where, why and how

Posted by Laura Urquizu on Friday, Feb 17, 2017

Red Points examines the geographical origins of counterfeiting, the factors that contribute to its rise and its future as a changing industry.

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