Since the beginning of the year, many companies and industries around the world have had to adapt their business strategy to the new normal and changes in consumer behavior. However, according to McKinsey, there are signs that the beauty industry may be one of the sectors that remains relatively resilient to the crisis. In China, a research report by McKinsey has found that online revenue for beauty-industry players rose 20 to 30% during the outbreak.
Mother’s Day has become a huge cultural and commercial event in The United States in recent years, and this is especially true for beauty brands. But counterfeiters have taken notice and have jumped on the trend.
This article takes a look at the world of counterfeit beauty products, and reviews research undertaken by Red Points.
It's the holiday season and cosmetics consumers are on the hunt to find a deal out there. Unfortunately, bargain prices and deals that seem too good to be true often bring the possibility of fraudulent, and dangerous, counterfeit products with them.
Small-scale luxury cosmetics producers are often faced with a plethora of confusing options when it comes to protecting their intellectual property - Red Points lays out the options.