Overseas expansion is an exhilarating prospect for many businesses — and a pressing, sometimes daunting reality for others. Utilizing partners and distributors is a tried and tested method of expanding a company, both internationally and domestically. However, counterfeiters can create serious problems for authentic businesses and compromise relationships with distributors, retailers, and other partners.
Red Points examines and compares first-to-use and first-to-file trademark systems and the trademark strategies to be followed under both systems.
China is currently seeing a shift in its most popular spectator sports. This is a change clearly driven by western influence and the growth of international sporting events, and is providing a huge opportunity to sporting brands worldwide.
Working with agents and distributors in China can be a great way to grow as a company - but there are plenty of potential pitfalls you need to look out for.
The Chinese market, the world’s largest, is notoriously difficult for foreign enterprises to enter, due the Chinese government’s favouring of domestic brands, as well as huge differences in technology and business cultures.
China’s appetite for consumer goods and western brands is growing. Alibaba, China’s largest online retail group, has been on a mission to entice big brands to their sites in recent years.
Red Points would like to introduce our simple guide on how to report counterfeits listed on Taobao, TMall and TMall Global.
This is Red Points' 4-step guide to removing counterfeits from Alibaba.com, AliExpress.com and 1688.com.
Red Points takes a look at the counterfeit technology products created by shanzhai manufacturing in Shenzhen, China.