Counterfeits masquerading as discount deals on ecommerce sites continue to trouble shoppers and businesses.
Millennials’ risky shopping behavior online puts them, and authentic brands, at risk during Black Friday.
Encouraging your customers to avoid counterfeits, and teaching them how to spot fakes, is an important part of brand protection.
Counterfeiters’ presence on social media is difficult to deny, and their presence seems to be growing. That said, there is light at the end of the tunnel.
The recent explosion of counterfeit products on social media platforms is nothing short of staggering. Sellers of fake goods have flocked to sites like Facebook and Instagram to peddle their products in huge numbers.
Research from Red Points highlights hazardous shopping behaviour from cosmetics consumers, who are falling for counterfeiter’s tricks more commonly than ever.
No one wants to be tricked into buying fake products, so take a look at this checklist before you go shopping and get cheated.
For brand protection, it’s important to know why consumers actively choose counterfeits over authentic goods. The answer is more nuanced than a simple difference in price.
An EU report reveals the state of counterfeit imports in the EU, as well as Europe’s biggest national importers of fake goods.
Red Points outlines 4 marketplaces to be included in current and future brand protection strategies.