Anti Piracy
& Anti Counterfeit Blog

Our latest article

Watch out for fakes this black friday

Posted by Gordon Mcconnell on Monday, Nov 19, 2018

Counterfeits masquerading as discount deals on ecommerce sites continue to trouble shoppers and businesses.

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Our most popular articles

Millennials' risky shopping habits on Black Friday

Posted by Ryan Williams on Friday, Nov 16, 2018

Millennials’ risky shopping behavior online puts them, and authentic brands, at risk during Black Friday.

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How educating your customers stops counterfeits

Posted by Ryan Williams on Wednesday, Nov 14, 2018

Encouraging your customers to avoid counterfeits, and teaching them how to spot fakes, is an important part of brand protection.

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Guide to brand protection on social media

Posted by Ryan Williams on Tuesday, Nov 6, 2018

Counterfeiters’ presence on social media is difficult to deny, and their presence seems to be growing. That said, there is light at the end of the tunnel.

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The growth of fake products on social media

Posted by Ryan Williams on Friday, Nov 2, 2018

The recent explosion of counterfeit products on social media platforms is nothing short of staggering. Sellers of fake goods have flocked to sites like Facebook and Instagram to peddle their products in huge numbers.

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Customer education key to stopping fake makeup

Posted by Ryan Williams on Thursday, Nov 1, 2018

Research from Red Points highlights hazardous shopping behaviour from cosmetics consumers, who are falling for counterfeiter’s tricks more commonly than ever.

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How to spot a fake in 5 steps

Posted by Emma Smith on Thursday, Oct 25, 2018

No one wants to be tricked into buying fake products, so take a look at this checklist before you go shopping and get cheated.

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5 personality traits that make people buy counterfeits

Posted by Ryan Williams on Tuesday, Oct 23, 2018

For brand protection, it’s important to know why consumers actively choose counterfeits over authentic goods. The answer is more nuanced than a simple difference in price.

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Which country imports the most counterfeits in Europe?

Posted by Emma Smith on Tuesday, Oct 16, 2018

An EU report reveals the state of counterfeit imports in the EU, as well as Europe’s biggest national importers of fake goods.

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4 Online marketplaces for a 2019 brand protection strategy

Posted by Ryan Williams on Friday, Oct 5, 2018

Red Points outlines 4 marketplaces to be included in current and future brand protection strategies.

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