Anti Piracy
& Anti Counterfeit Blog

Our latest article

What is Google’s Trusted Copyright Removal program?

Posted by Ryan Williams on Thursday, Mar 5, 2020

Red Points is a member of Google’s Trusted Copyright Removal Program. Here’s what the Program does, and what it means for our clients.

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Our most popular articles

[Webinar] Image recognition versus fashion infringements

Posted by Elise Trecul on Thursday, Feb 13, 2020

Whether it’s blockchain taking over how counterfeiters operate or infiltrating social media and influencing how “reps” are accepted in youth culture, the online fakes landscape has shifted.

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BII: Intellectual property trade war and geopolitical climate

Posted by Brogan Woodburn on Friday, Feb 7, 2020

Brand Intelligence Index - Geopolitical landscape

As globalization shrinks the world, new challenges continue to arise for brands that do business across borders. The US-China intellectual property trade war, Brexit, and the EU copyright directive are just a few geopolitical events that are affecting IP in 2020.  

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[Ebook] How cheap does a counterfeit have to be to steal your sale?

Posted by Elise Trecul on Tuesday, Feb 4, 2020

Counterfeit products now account for 3.3% of global trade. A percentage that increments with every research that is published. While technology today may help locate IP infringers and take down their counterfeit goods, there’s a factor that is still hard for brands to control: the price that convinces consumers into buying fakes.

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An Overview of The Madrid Protocol

Posted by Tulip Mahaseth on Thursday, Jan 16, 2020

Red Points examines The Madrid Protocol,  a cost-effective single application system for obtaining trade mark protection in up to 122 countries.

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Clustering technology: an effective way to track down IP infringers

Posted by Vivian Reglá on Friday, Dec 20, 2019

This article outlines the benefits that brands can obtain by finding out the real infringers behind online sellers with Clustering Technology.

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BII: How gray market sellers will erode brands in 2020

Posted by Elise Trecul on Tuesday, Dec 10, 2019

When considering brand erosion, the most common topic that springs to mind is a brand’s counterfeits. However, the threats to brands are diversifying. New ways of undercutting their hard-earned reputation have emerged. The 2020 Brand Intelligence Index details the predictions of industry experts, giving actionable insights into what brands should be watching out for in the coming year.

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2020 trends: Future-proofing your brand protection strategy - Part 1

Posted by Elise Trecul on Monday, Dec 2, 2019

Red Points has teamed up with Jorij Abraham from The E-commerce Foundation and the World Trademark Review for a webinar. It aims to inform brands on the coming threats to help strengthen their brand protection strategy in 2020.

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How to protect a fashion brand against counterfeits

Posted by Ryan Williams on Thursday, Oct 10, 2019

If you’re working in a fashion brand, the chances are that you’ve got plenty of experience with counterfeit products. They’ve flooded social media, online marketplaces, online forums and every other niche they can find. This article will show brands how to protect their fashion products - and reign supreme over counterfeiters.

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8 fashion brands employing lateral thinking to counterfeit issues

Posted by Elise Trecul on Thursday, Aug 1, 2019


In the fashion industry, originality is everything. It can’t come as much of a surprise to find that the fashion industry has produced many inventive approaches to the problem of counterfeiting. These brands have stepped beyond the process of searching and reporting fakes, implementing brilliant, proactive measures to take control of the counterfeit fashion industry issue.

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General terms & definitions

Learn in 15 minutes how we can protect your brand against online counterfeits