Anti Piracy
& Anti Counterfeit Blog

Our latest article

Sea, sun, and fake sunscreen: Top industries at risk in summer

Posted by Brogan Woodburn on Friday, Jul 24, 2020

Things are heating up in the northern hemisphere and it’s looking like a great day to go to the beach. But be careful. Counterfeiters are always on the hunt for trending products. Consumers can find fake sunscreen, sunglasses, designer fashion, and even alcohol if they aren’t careful. During this time of the year, increased number of counterfeits in these “hot” industries means brands need to double down on their brand protection efforts to ensure their consumers aren’t being caught off guard. 

Read More
Our most popular articles

Everything you should know about the Shop Safe Act

Posted by Brogan Woodburn on Thursday, Jul 2, 2020

Since ecommerce began in the 1990s, people have fallen more and more in love with buying things online. The downside is that really anyone could be behind the listing, and the customer could end up receiving a fake that breaks down or poses a health hazard. The Shop Safe Act of 2020 aims to reduce some of that risk.

Read More

How brands can team up with marketplaces to fight against fakes

Posted by Jing Li on Tuesday, Jun 30, 2020

As digital transformation keeps accelerating in light of COVID-19, consumers are shifting to online and digital solutions instead of relying on traditional shopping methods. Since the start of the pandemic, the U.S. & Canadian online retail orders have increased 146% year-over-year growth as of mid-April. However, bad actors are also adapting fast to the new normal. Recent data shows brands have seen a 41% rise in cybercrime during Covid-19

Read More

What is Google’s Trusted Copyright Removal program?

Posted by Ryan Williams on Thursday, Mar 5, 2020

Red Points is a member of Google’s Trusted Copyright Removal Program. Here’s what the Program does, and what it means for our clients.

Read More

[Webinar] Image recognition versus fashion infringements

Posted by Elise Trecul on Thursday, Feb 13, 2020

Whether it’s blockchain taking over how counterfeiters operate or infiltrating social media and influencing how “reps” are accepted in youth culture, the online fakes landscape has shifted.

Read More

BII: Intellectual property trade war and geopolitical climate

Posted by Brogan Woodburn on Friday, Feb 7, 2020

Brand Intelligence Index - Geopolitical landscape

As globalization shrinks the world, new challenges continue to arise for brands that do business across borders. The US-China intellectual property trade war, Brexit, and the EU copyright directive are just a few geopolitical events that are affecting IP in 2020.  

Read More

[Ebook] How cheap does a counterfeit have to be to steal your sale?

Posted by Elise Trecul on Tuesday, Feb 4, 2020

Counterfeit products now account for 3.3% of global trade. A percentage that increments with every research that is published. While technology today may help locate IP infringers and take down their counterfeit goods, there’s a factor that is still hard for brands to control: the price that convinces consumers into buying fakes.

Read More

An Overview of The Madrid Protocol

Posted by Tulip Mahaseth on Thursday, Jan 16, 2020

Red Points examines The Madrid Protocol,  a cost-effective single application system for obtaining trade mark protection in up to 122 countries.

Read More

Clustering technology: an effective way to track down IP infringers

Posted by Vivian Reglá on Friday, Dec 20, 2019

This article outlines the benefits that brands can obtain by finding out the real infringers behind online sellers with Clustering Technology.

Read More

BII: How gray market sellers will erode brands in 2020

Posted by Elise Trecul on Tuesday, Dec 10, 2019

When considering brand erosion, the most common topic that springs to mind is a brand’s counterfeits. However, the threats to brands are diversifying. New ways of undercutting their hard-earned reputation have emerged. The 2020 Brand Intelligence Index details the predictions of industry experts, giving actionable insights into what brands should be watching out for in the coming year.

Read More

General terms & definitions

Learn in 15 minutes how we can protect your brand against online counterfeits