Anti Piracy
& Anti Counterfeit Blog

Our latest article

When account sharing becomes a piracy issue

Posted by Brogan Woodburn on Tuesday, Sep 15, 2020

Account sharing goes against a digital product’s terms of service and costs billions of dollars to the industry per year. People may share account credentials casually with their friends, or cybercriminals can obtain credentials on the dark web to resell. Either way, it’s an issue many companies face. 

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Our most popular articles

The business case for protecting your design patent

Posted by Brogan Woodburn on Monday, Aug 24, 2020

When it comes to protecting intellectual property, design rights often take a backseat to copyrights, trademarks, and patents. Design rights or design patents, after all, only protect the look and feel of a product, not what it does or how it’s made. But there are still numerous uses for design rights, and in many cases they have advantages over other types of protection. 

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Sea, sun, and fake sunscreen: Top industries at risk in summer

Posted by Brogan Woodburn on Friday, Jul 24, 2020

Things are heating up in the northern hemisphere and it’s looking like a great day to go to the beach. But be careful. Counterfeiters are always on the hunt for trending products. Consumers can find fake sunscreen, sunglasses, designer fashion, and even alcohol if they aren’t careful. During this time of the year, increased number of counterfeits in these “hot” industries means brands need to double down on their brand protection efforts to ensure their consumers aren’t being caught off guard. 

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Everything you should know about the Shop Safe Act

Posted by Brogan Woodburn on Thursday, Jul 2, 2020

Since ecommerce began in the 1990s, people have fallen more and more in love with buying things online. The downside is that really anyone could be behind the listing, and the customer could end up receiving a fake that breaks down or poses a health hazard. The Shop Safe Act of 2020 aims to reduce some of that risk.

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How brands can team up with marketplaces to fight against fakes

Posted by Jing Li on Tuesday, Jun 30, 2020

As digital transformation keeps accelerating in light of COVID-19, consumers are shifting to online and digital solutions instead of relying on traditional shopping methods. Since the start of the pandemic, the U.S. & Canadian online retail orders have increased 146% year-over-year growth as of mid-April. However, bad actors are also adapting fast to the new normal. Recent data shows brands have seen a 41% rise in cybercrime during Covid-19

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What is Google’s Trusted Copyright Removal program?

Posted by Ryan Williams on Thursday, Mar 5, 2020

Red Points is a member of Google’s Trusted Copyright Removal Program. Here’s what the Program does, and what it means for our clients.

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[Webinar] Image recognition versus fashion infringements

Posted by Elise Trecul on Thursday, Feb 13, 2020

Whether it’s blockchain taking over how counterfeiters operate or infiltrating social media and influencing how “reps” are accepted in youth culture, the online fakes landscape has shifted.

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BII: Intellectual property trade war and geopolitical climate

Posted by Brogan Woodburn on Friday, Feb 7, 2020

Brand Intelligence Index - Geopolitical landscape

As globalization shrinks the world, new challenges continue to arise for brands that do business across borders. The US-China intellectual property trade war, Brexit, and the EU copyright directive are just a few geopolitical events that are affecting IP in 2020.  

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[Ebook] How cheap does a counterfeit have to be to steal your sale?

Posted by Elise Trecul on Tuesday, Feb 4, 2020

Counterfeit products now account for 3.3% of global trade. A percentage that increments with every research that is published. While technology today may help locate IP infringers and take down their counterfeit goods, there’s a factor that is still hard for brands to control: the price that convinces consumers into buying fakes.

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An Overview of The Madrid Protocol

Posted by Tulip Mahaseth on Thursday, Jan 16, 2020

Red Points examines The Madrid Protocol,  a cost-effective single application system for obtaining trade mark protection in up to 122 countries.

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General terms & definitions

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