Anti Piracy
& Anti Counterfeit Blog

Our latest article

How to protect a fashion brand against counterfeits

Posted by Ryan Williams on Thursday, Oct 10, 2019

If you’re working in a fashion brand, the chances are that you’ve got plenty of experience with counterfeit products. They’ve flooded social media, online marketplaces, online forums and every other niche they can find. This article will show brands how to protect their fashion products - and reign supreme over counterfeiters.

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Our most popular articles

8 fashion brands employing lateral thinking to counterfeit issues

Posted by Elise Trecul on Thursday, Aug 1, 2019


In the fashion industry, originality is everything. It can’t come as much of a surprise to find that the fashion industry has produced many inventive approaches to the problem of counterfeiting. These brands have stepped beyond the process of searching and reporting fakes, implementing brilliant, proactive measures to take control of the counterfeit fashion industry issue.

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Do B2B companies have to care about counterfeit issues?

Posted by Rodney Laws on Tuesday, Jul 23, 2019

If we mention counterfeiting, it’s likely that you think of a B2C environment — and that makes sense. It’s common for a B2C sale to be a one-off event, with the buyer never returning to the seller. It’s also common for a B2C buyer to be sufficiently uninformed that they never realize they bought a fake (or realize too late to do anything about it).

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6 Low-Key Ways Your Brand Can Be Devalued Really Fast

Posted by Red Points on Friday, Jun 21, 2019

Brand loyalty is more important today than ever before, owing largely to the boundless options of the internet, the convenience of online retail, and the rise of ethical consumerism. Trying to succeed with an unmemorable (or unpopular) brand will inevitably see you overlooked — consequently, you need to be very wary of effects that can cause brand devaluation.

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How to stop counterfeit products with Customs and Border Protection

Posted by Ryan Williams on Thursday, Apr 18, 2019

Brand protection tends to focus on removing products sold online, but knowing how to stop counterfeits crossing the border can provide a huge boost to your strategy.

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A beginner's guide to online brand protection

Posted by Gordon Mcconnell on Tuesday, Mar 12, 2019

Online brand protection is integral to the future success of any modern business. However, when budgets are tight and time is short it can always feel like a problem for tomorrow. Red Points will walk you through the essential steps required to protect your brand and future profits. 

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The ultimate guide to brand protection

Posted by Ryan Williams on Tuesday, Dec 11, 2018

The Red Points guide to brand protection, including intellectual property definitions, forms of brand abuse facing brands, actionable tips for brands looking to stay protected, and more. 

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How educating your customers stops counterfeits

Posted by Ryan Williams on Wednesday, Nov 14, 2018

Encouraging your customers to avoid counterfeits, and teaching them how to spot fakes, is an important part of brand protection.

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Red is Solely Louboutin: Protecting Color Marks in the EU and USA

Posted by Tulip Mahaseth on Friday, Nov 9, 2018

Trademark covers not only brand names and logos, but extends even to colors. Red Points takes a look at a landmark case of color mark.

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Guide to brand protection on social media

Posted by Ryan Williams on Tuesday, Nov 6, 2018

Counterfeiters’ presence on social media is difficult to deny, and their presence seems to be growing. That said, there is light at the end of the tunnel.

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