Red Points examines The Madrid Protocol, a cost-effective single application system for obtaining trade mark protection in up to 122 countries.
This article outlines the benefits that brands can obtain by finding out the real infringers behind online sellers with Clustering Technology.
When considering brand erosion, the most common topic that springs to mind is a brand’s counterfeits. However, the threats to brands are diversifying. New ways of undercutting their hard-earned reputation have emerged. The 2020 Brand Intelligence Index details the predictions of industry experts, giving actionable insights into what brands should be watching out for in the coming year.
Red Points has teamed up with Jorij Abraham from The E-commerce Foundation and the World Trademark Review for a webinar. It aims to inform brands on the coming threats to help strengthen their brand protection strategy in 2020.
If you’re working in a fashion brand, the chances are that you’ve got plenty of experience with counterfeit products. They’ve flooded social media, online marketplaces, online forums and every other niche they can find. This article will show brands how to protect their fashion products - and reign supreme over counterfeiters.
In the fashion industry, originality is everything. It can’t come as much of a surprise to find that the fashion industry has produced many inventive approaches to the problem of counterfeiting. These brands have stepped beyond the process of searching and reporting fakes, implementing brilliant, proactive measures to take control of the counterfeit fashion industry issue.
If we mention counterfeiting, it’s likely that you think of a B2C environment — and that makes sense. It’s common for a B2C sale to be a one-off event, with the buyer never returning to the seller. It’s also common for a B2C buyer to be sufficiently uninformed that they never realize they bought a fake (or realize too late to do anything about it).
Brand loyalty is more important today than ever before, owing largely to the boundless options of the internet, the convenience of online retail, and the rise of ethical consumerism. Trying to succeed with an unmemorable (or unpopular) brand will inevitably see you overlooked — consequently, you need to be very wary of effects that can cause brand devaluation.
Brand protection tends to focus on removing products sold online, but knowing how to stop counterfeits crossing the border can provide a huge boost to your strategy.
Online brand protection is integral to the future success of any modern business. However, when budgets are tight and time is short it can always feel like a problem for tomorrow. Red Points will walk you through the essential steps required to protect your brand and future profits.