The Red Points guide to brand protection, including intellectual property definitions, forms of brand abuse facing brands, actionable tips for brands looking to stay protected, and more.
This article takes a look at the definitions for different intellectual property infringements that brands may be suffering from, and explains them in a way every brand can understand.
Small-scale luxury cosmetics producers are often faced with a plethora of confusing options when it comes to protecting their intellectual property - Red Points lays out the options.
Red Points compares the drawbacks of using a manual process against an automated process and explains the process required to protect a brand legally and comprehensively.
Counterfeits masquerading as discount deals on ecommerce sites continue to trouble shoppers and businesses.
Millennials’ risky shopping behavior online puts them, and authentic brands, at risk during Black Friday.
Encouraging your customers to avoid counterfeits, and teaching them how to spot fakes, is an important part of brand protection.
Counterfeiters’ presence on social media is difficult to deny, and their presence seems to be growing. That said, there is light at the end of the tunnel.
The recent explosion of counterfeit products on social media platforms is nothing short of staggering. Sellers of fake goods have flocked to sites like Facebook and Instagram to peddle their products in huge numbers.