Many companies around the world have been taken by surprise by the unexpected impact of COVID-19 on all aspects of our work life. From suddenly having to work from home, to solely communicating via Zoom and Slack, many businesses have had to quickly implement new operational processes in order to ensure business continuity. However, in some industries heavily reliant on face to face interactions, many companies were left with no choice but to overhaul and rethink their event strategy overnight. But what has happened to some of the industry’s biggest brand protection events in 2020?
Cybercrime can take many forms but they all have the digital environment in common. In general terms a good cybercrime definition would be: Offences committed to harm the reputation or cause physical or mental harm to the victim, using computers and/or networks such as the Internet or mobile networks.
We all know COVID-19 has shaken up economic markets and daily life for many people and businesses around the globe. While it’s hard to find any unaffected aspect of our lives, the virus has had a marked effect on the world of ecommerce.
Counterfeit products are low-quality imitations of original items. Shoes that should last over a year look worn out in months, headphones with awful sound quality, or worse products that do not meet health and safety standards. While the quality of counterfeit items can sometimes come close to the authentic products they aim to mimic, the money that customers save on products sometimes comes at a tremendous cost.
As a company whose mission is to make the Internet a safer place for brands and consumers, over the past weeks we have witnessed a concerning increase in the dangers of the Internet, with bad actors taking advantage of the current global health crisis.
This blog will be explaining negative SEO techniques that can pose a threat to websites so your SEO team can be prepared to identify these threats and defend against them.
Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless directions today. New platforms, trending apps, new tech solutions and improvements in manufacturing: there’s a lot to keep up with.
Your intellectual property is important, so if you’ve found a seller on Amazon who copies your branding, steals your patented designs or sells counterfeits of your product online, then it’s time to act and Red Points is here to help.
This article takes a look at the definitions for different intellectual property infringements that brands may be suffering from, and explains them in a way every brand can understand.