Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless directions today. New platforms, trending apps, new tech solutions and improvements in manufacturing: there’s a lot to keep up with.
Your intellectual property is important, so if you’ve found a seller on Amazon who copies your branding, steals your patented designs or sells counterfeits of your product online, then it’s time to act and Red Points is here to help.
This article takes a look at the definitions for different intellectual property infringements that brands may be suffering from, and explains them in a way every brand can understand.
Counterfeits masquerading as discount deals on ecommerce sites continue to trouble shoppers and businesses.
Millennials’ risky shopping behavior online puts them, and authentic brands, at risk during Black Friday.
Counterfeit products are low-quality imitations of original items. Shoes that should last over a year look worn out in months, headphones with awful sound quality. While the quality of counterfeit items can sometimes come close to the authentic products they aim to mimic, the money that customers save on products sometimes comes at a tremendous cost. Here are some products Red Points advises consumers to be extra careful that they’re getting the real deal. You can find the first five products here.
Would you risk it? We've come up with some examples of products that highlight the dangers of unregulated counterfeit products. It's safe to say no one would knowingly buy these cheap alternatives.
Did you know that licorice can be fatal? Find out about this year's top Halloween hazards.
We look at why consumers are gradually buying more mid-range products, and how the counterfeit industry is responding.
Red Points examines how small businesses are impacted by the global counterfeit market, and how smaller brands can be protected against counterfeits online.