Anti Piracy
& Anti Counterfeit Blog

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The ultimate guide to brand protection

Posted by Ryan Williams on Tuesday, Dec 11, 2018

The Red Points guide to brand protection, including intellectual property definitions, forms of brand abuse facing brands, actionable tips for brands looking to stay protected, and more. 

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Our most popular articles

Intellectual property infringements - the types of online brand abuse to look out for

Posted by Ryan Williams on Tuesday, Dec 4, 2018

This article takes a look at the definitions for different intellectual property infringements that brands may be suffering from, and explains them in a way every brand can understand. 

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Beauty and the Beast: Protecting Small-scale Luxury Cosmetics Brands’ IP from Counterfeiters and Competitors

Posted by Tulip Mahaseth on Friday, Nov 30, 2018

Small-scale luxury cosmetics producers are often faced with a plethora of confusing options when it comes to protecting their intellectual property - Red Points lays out the options.

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Traditional vs modern brand protection

Posted by Ryan Williams on Wednesday, Nov 28, 2018

Red Points compares the drawbacks of using a manual process against an automated process and explains the process required to protect a brand legally and comprehensively.

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Watch out for fakes this black friday

Posted by Gordon Mcconnell on Monday, Nov 19, 2018

Counterfeits masquerading as discount deals on ecommerce sites continue to trouble shoppers and businesses.

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Millennials' risky shopping habits on Black Friday

Posted by Ryan Williams on Friday, Nov 16, 2018

Millennials’ risky shopping behavior online puts them, and authentic brands, at risk during Black Friday.

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How educating your customers stops counterfeits

Posted by Ryan Williams on Wednesday, Nov 14, 2018

Encouraging your customers to avoid counterfeits, and teaching them how to spot fakes, is an important part of brand protection.

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Guide to brand protection on social media

Posted by Ryan Williams on Tuesday, Nov 6, 2018

Counterfeiters’ presence on social media is difficult to deny, and their presence seems to be growing. That said, there is light at the end of the tunnel.

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The growth of fake products on social media

Posted by Ryan Williams on Friday, Nov 2, 2018

The recent explosion of counterfeit products on social media platforms is nothing short of staggering. Sellers of fake goods have flocked to sites like Facebook and Instagram to peddle their products in huge numbers.

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Customer education key to stopping fake makeup

Posted by Ryan Williams on Thursday, Nov 1, 2018

Research from Red Points highlights hazardous shopping behaviour from cosmetics consumers, who are falling for counterfeiter’s tricks more commonly than ever.

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