Amazon recently released its newest product, named Project Zero. This article outlines this new initiative and what it means for brands selling on Amazon.
For Amazon sellers, the competition is fierce. You may have found or developed a great product that meets the needs or solves the problems of your target customer, but this only means that your work has just begun.
On Amazon, the Buy Box is everything to sellers - whoever gets it will dominate sales, everyone else is left to fight over the crumbs.
Cultural shifts have caused a growth in sales of sex toys online. While this is encouraging for brands, it’s also alluring for counterfeiters. Red Points’ market research investigates.
If you’ve found counterfeits of your products online, and are looking for a way to remove them, then take a look through the guides found here.
Red Points’ research has demonstrated that product reviews are an essential tool for consumers to evaluate the trustworthiness of listings online. Sellers on ecommerce know this also, however, and know how to manipulate online opinion.
Amazon Brand Registry offers a robust defense against nefarious counterfeiters trying to sneak onto ecommerce sites illegally. Red Points explains why it’s a must-have!
Your intellectual property is important, so if you’ve found a seller on Amazon who copies your branding, steals your patented designs or sells online counterfeits of your product, then it’s time to act. Follow this simple guide, and Red Points can help you report fakes on Amazon and have them removed from the platform.
Since Marty McFly flew across a pond in Back to the Future Part II, the world has been eagerly awaiting the invention of a hoverboard. In 2013, the world got a little closer to realising their dream with the announcement of Inventist’s Hovertrax. Sadly, this creation was marred by the work of counterfeiters.
We look at the top websites for selling counterfeits, and review their anti-counterfeit and reporting methods.