Many companies around the world have been taken by surprise by the unexpected impact of COVID-19 on all aspects of our work life. From suddenly having to work from home, to solely communicating via Zoom and Slack, many businesses have had to quickly implement new operational processes in order to ensure business continuity. However, in some industries heavily reliant on face to face interactions, many companies were left with no choice but to overhaul and rethink their event strategy overnight. But what has happened to some of the industry’s biggest brand protection events in 2020?
- Top brand protection events in 2020 and what happened to them
- List of cancelled, postponed, rescheduled, and new brand protection events
1. INTA - November 16–20
The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property (IP) to foster consumer trust, economic growth, and innovation. Every year, the event brings together brand protection and Intellectual Property professionals from around the world.
The association’s first-ever combined Annual Meeting and Leadership Meeting was initially scheduled for April 2020, and subsequently postponed to November 16 -20 in Houston. However, due to the current situation, INTA will be holding the meeting in a virtual format for the first time ever following an announcement from CEO Etienne Sanz de Acedo on May 20th.
2. IACC Conference
The International AntiCounterfeiting Coalition Inc., (IACC) is a Washington, D.C.-based non-profit organization devoted solely to combating product counterfeiting and piracy. Formed in 1979, they are the longest-standing organization of its kind.
IACC postponed all its conferences to 2021 due to COVID-19. Instead, the association will be offering virtual forums, and networking opportunities so that IP professionals can continue to connect with each other to enhance their brand protection programs.
3. 25th European Intellectual Property Forum - October 15th-16th
This Paris-based event is well known in the IP world and is hosted by unifab (Union des Fabricants). Founded in 1872, unifab is a French association for brand owners. Unifab promotes the protection of intellectual property rights and the fight against counterfeiting.
Due to COVID-19, this year’s European Forum of Intellectual Property will be postponed to October 15th and 16th, 2020. This year’s speakers line-up includes: The French Minister of Economy, Bruno Lemaire, the IP Coordinator of the White House Vishal Amin, the Executive Director of EUIPO Christian Archambeau and many more.
4. 5th Brand Protection Conference - November 9th -10th
Brand Protection Conference is a platform that connects the world’s leading and influential professionals. Their conference covers all the aspects of Brand Protection, Intellectual Property, Data Protection and Trademarks as well as new ideas for next-level business growth and profitability.
This year’s conference will be postponed to November 9-10th and will take place in Kuala Lumpur. Malaysia.
5. Brand Intelligence Summit - June 18th
The Brand Intelligence Summit is the new kid in the block and was borne out of the new digital world triggered by the recent shift brought by COVID-19.
The Brand Intelligence Summit, is a digital event that brings together thought leaders from some of the world’s leading brands and organizations, including Sandro Chiesura, Senior Legal Counsel Intellectual Property Global Rights Owner at eBay, Harrie Temmink, Deputy Head of Unit, Intellectual Property and the Fight Against Counterfeiting at The European Commission, Måns Sjöstrand, Global Head IP & Brand Protection at Daniel Wellington, Evan Feldstein Vice General Manager and General Counsel at FOREO and many more to discuss the next biggest brand protection & ecommerce trends in a changing digital world.
The event will include keynote presentations, panel debates and case studies delivered by executive-level speakers from a range of industries. The event will address important questions about the future of brand protection in the face of a dramatically changing landscape – COVID-19, global anti-counterfeiting, changing consumer behavior, ecommerce, and the continuing rise of online-counterfeiting.
As the world is going through considerable changes, this year’s brand protection event landscape has never looked so different, yet it has given way for new ideas and perspectives to be brought to the forefront of the IP conversation.