Brand loyalty is more important today than ever before, owing largely to the boundless options of the internet, the convenience of online retail, and the rise of ethical consumerism. Trying to succeed with an unmemorable (or unpopular) brand will inevitably see you overlooked — consequently, you need to be very wary of effects that can cause brand devaluation.
As the name implies, the grey market isn’t illegal, but it’s not really officially sanctioned by brands, either. In this article, we’ll talk about what it is, the effect it has on brands, and how to protect against it.
WeChat is a monolith in China - a holy grail of network apps, and Instagram and Whatsapp are under its spell. Both are making moves to support in-app shopping and payment capabilities - so what does this mean for brand protection?
Magic: The Gathering is a hugely popular card game played by fans all over the world. Introduced in 1993 by Wizards of the Coast (WotC), it now has more than 35 million players worldwide. But counterfeit Magic cards is a real headache for fans and WotC alike.
With the cricket World Cup just around the corner, things are heating up. Fans around the world want to sport their team’s kit and often take to online shopping to find the best deals. Unfortunately, the cricket market isn’t immune to counterfeits. Fake cricket bats, balls, shirts and more can proliferate around World Cup time. In this article, we’ll talk about a few of the most common counterfeits and how you can spot them.
Amazon's commingled inventory system has led to authentic brands being accused of selling counterfeits, and with it, their reputations ruined
This article examines the gray market issue of parallel importing, the legality of it, and how it impacts the original brand.
Mother’s Day has become a huge cultural and commercial event in The United States in recent years, and this is especially true for beauty brands. But counterfeiters have taken notice and have jumped on the trend.
Brand protection tends to focus on removing products sold online, but knowing how to stop counterfeits crossing the border can provide a huge boost to your strategy.