Trademark covers not only brand names and logos, but extends even to colors. Red Points takes a look at a landmark case of color mark.
Counterfeiters’ presence on social media is difficult to deny, and their presence seems to be growing. That said, there is light at the end of the tunnel.
The recent explosion of counterfeit products on social media platforms is nothing short of staggering. Sellers of fake goods have flocked to sites like Facebook and Instagram to peddle their products in huge numbers.
Research from Red Points highlights hazardous shopping behaviour from cosmetics consumers, who are falling for counterfeiter’s tricks more commonly than ever.
No one wants to be tricked into buying fake products, so take a look at this checklist before you go shopping and get cheated.
For brand protection, it’s important to know why consumers actively choose counterfeits over authentic goods. The answer is more nuanced than a simple difference in price.
Innovation is key to strong economics, but where there is a lack of intellectual property rights and a high risk of counterfeiting, there is a reluctance to invest and innovate and, as a result, huge potential losses to a country’s economy.
An EU report reveals the state of counterfeit imports in the EU, as well as Europe’s biggest national importers of fake goods.
Torrenting and internet piracy may be making a comeback - Red Points investigates the new research on patterns of global internet usage.