When it comes to fashion, teenagers and young adults are arguably the most valuable consumers for brands to attract and retain. In 2020, Gen Z will make up 40% of total consumers. Along with young millennials, they will make up over half of consumers buying online.
It’s not every day that you come across a counterfeit item that actually puts human lives in danger. Counterfeit car seats and knock-off car parts take shoppers for a ride that can end in disaster.
While designer sunglasses brands innovate in design and technology, counterfeiters see copying these styles as an opportunity to make a quick buck. Providing consumers with a safe and comfortable product is irrelevant to their growth strategy.
Why are shoes the most counterfeited product, and what steps can footwear companies take to end high-quality counterfeiting?
Red Points examines and compares first-to-use and first-to-file trademark systems and the trademark strategies to be followed under both systems.
In the fashion industry, originality is everything. It can’t come as much of a surprise to find that the fashion industry has produced many inventive approaches to the problem of counterfeiting. These brands have stepped beyond the process of searching and reporting fakes, implementing brilliant, proactive measures to take control of the counterfeit fashion industry issue.
Counterfeit handbags have long since extended from New York City’s Canal street to a plethora of legitimate online channels today. Red Points’ market research investigates this growing trend.
If we mention counterfeiting, it’s likely that you think of a B2C environment — and that makes sense. It’s common for a B2C sale to be a one-off event, with the buyer never returning to the seller. It’s also common for a B2C buyer to be sufficiently uninformed that they never realize they bought a fake (or realize too late to do anything about it).
The following list includes a number of intellectual property offices around the world. Each item has information on the intellectual property office address, email, and phone number. For an exhaustive list of patent and trademark offices, check out the World Intellectual Property Organization’s directory.
Product reviews and star ratings for online shopping are the most important indicator of trustworthiness for consumers. Amazon is striving to find better ways to combat fake reviews, but they have long faced significant obstacles in that battle.