Anti Piracy
& Anti Counterfeit Blog

Our latest article

3 ways technology can tackle the global counterfeiting problem

Posted by Laetitia Woue on Wednesday, Jul 29, 2020

Counterfeiting isn’t a new problem. In fact, the companies selling fake goods have been around for about as long as the real ones. Counterfeiters’ ability to adapt to changing consumer behavior and ever-evolving anti-counterfeiting measures has seen them grow tremendously over the years. The International Chamber of Commerce estimates that the global economic value of counterfeiting and piracy could reach $4.2 trillion by 2022 and put 5.4 million legitimate jobs at risk over that time period.

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Our most popular articles

Sea, sun, and fake sunscreen: Top industries at risk in summer

Posted by Brogan Woodburn on Friday, Jul 24, 2020

Things are heating up in the northern hemisphere and it’s looking like a great day to go to the beach. But be careful. Counterfeiters are always on the hunt for trending products. Consumers can find fake sunscreen, sunglasses, designer fashion, and even alcohol if they aren’t careful. During this time of the year, increased number of counterfeits in these “hot” industries means brands need to double down on their brand protection efforts to ensure their consumers aren’t being caught off guard. 

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How to remove a counterfeit from Alibaba

Posted by Brogan Woodburn on Friday, Jul 17, 2020

Alibaba has come a long way in providing techniques to fight counterfeit products, but intellectual property issues still come up with sellers on the site. We’ll go through the steps you need to take to report a counterfeit on Alibaba and get it removed from the ecommerce site.

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What does the expansion of Walmart Marketplace mean for brands?

Posted by Brogan Woodburn on Friday, Jul 10, 2020

The COVID-19 pandemic has encouraged people across the U.S. to shop more online, and the Walmart Marketplace was one of many outlets the public turned to. As a result, Walmart's ecommerce segment in the U.S. grew by 74% in the first quarter of 2020. 

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Everything you should know about the Shop Safe Act

Posted by Brogan Woodburn on Thursday, Jul 2, 2020

Since ecommerce began in the 1990s, people have fallen more and more in love with buying things online. The downside is that really anyone could be behind the listing, and the customer could end up receiving a fake that breaks down or poses a health hazard. The Shop Safe Act of 2020 aims to reduce some of that risk.

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How brands can team up with marketplaces to fight against fakes

Posted by Jing Li on Tuesday, Jun 30, 2020

As digital transformation keeps accelerating in light of COVID-19, consumers are shifting to online and digital solutions instead of relying on traditional shopping methods. Since the start of the pandemic, the U.S. & Canadian online retail orders have increased 146% year-over-year growth as of mid-April. However, bad actors are also adapting fast to the new normal. Recent data shows brands have seen a 41% rise in cybercrime during Covid-19

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5 things brands need to know about Facebook Shops

Posted by Brogan Woodburn on Tuesday, Jun 23, 2020

With a global recession triggered by COVID-19, many small and midsize businesses (SMBs) are struggling to pay the rent. To help out, Facebook recently introduced Facebook Shops, a social network ecommerce feature that makes it easy for SMBs to sell directly to their social media base. 

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COVID-19: How brands can seize online video opportunity on Youtube

Posted by Elena Sorribas on Thursday, Jun 4, 2020

Although Coronavirus has had a major impact on the economy as a whole, it’s also creating unique opportunities for businesses to take advantage of the full potential that the Internet has to offer.

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Top 2020 brand protection events (and what happened to them)

Posted by Laetitia Woue on Friday, May 29, 2020

Many companies around the world have been taken by surprise by the unexpected impact of COVID-19 on all aspects of our work life. From suddenly having to work from home, to solely communicating via Zoom and Slack, many businesses have had to quickly implement new operational processes in order to ensure business continuity. However, in some industries heavily reliant on face to face interactions, many companies were left with no choice but to overhaul and rethink their event strategy overnight. But what has happened to some of the industry’s biggest brand protection events in 2020? 

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Cybercrime: Which ones are the most common threats today?

Posted by Guillermo Berasategui on Friday, May 22, 2020

Cybercrime can take many forms but they all have the digital environment in common. In general terms a good cybercrime definition would be: Offences committed to harm the reputation or cause physical or mental harm to the victim, using computers and/or networks such as the Internet or mobile networks.

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