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[Index] Reporting counterfeit goods online

Posted by Ryan Williams on Thursday, Dec 20, 2018

Reporting counterfeits and IP infringements online

If you’ve found counterfeits of your products online, and are looking for a way to remove them, then take a look through the guides found here.

Intellectual property (IP) of all kinds is being infringed en masse on online marketplaces and social media platforms. For this reason, Red Points has created an ever-growing series of guides on how to enforce your IP. The sites we cover here include:

  • Amazon
  • Taobao
  • Aliexpress
  • DHgate
  • eBay
  • Instagram
  • Wish
  • Etsy


Amazon has become the most valuable online marketplace in the world, earning daily revenues of $550m per day, and having reached a worth of over one trillion dollars in September 2018. This incredible success comes a number of problems, and counterfeiting is high among them.

Amazon should be a high priority site for monitoring within a brand protection strategy, and their own service, Amazon Brand Registry, makes it easier than ever to protect intellectual property on their platform.

Guide: How to report trademark infringements on Amazon



Currently standing as the world’s biggest ecommerce website, Taobao has become the go-to online shopping platform for a huge amount of Chinese internet users. Impressively, the Alibaba subsidiary has achieved this feat even though its platform is run exclusively in Chinese, with no available for English or other non-Chinese languages.

While the site may not provide western languages for use, that’s not to say that western brands should ignore Taobao as a source of counterfeits. Many counterfeiters use the site to sell fake products, and brands need to keep Taobao in mind as an important site for protecting their IP.

Guide: How to report a counterfeit on Taobao

Note: Taobao, Aliexpress, Alibaba, TMall, and all exist within the Alibaba Group, and share the same counterfeit reporting platform.


Aliexpress, another subsidiary brand of Alibaba, is another huge online marketplace from China, and is intended to be Alibaba Group’s competition to western sites like Amazon and eBay.

Unlike Taobao, Aliexpress focuses on selling to international buyers outside of China, and is available in a number of languages. This removed language barrier will come as good news, as Aliexpress is another vital site for brands to monitor.

Guide: How to remove a counterfeit from Aliexpress



The third Chinese online marketplace on this list, and the only one not run as part of Alibaba Group, DHgate is a B2B platform that sells to users worldwide in a number of languages. As with the previous sites on this list, DHgate hosts a huge amount of counterfeit products at rock-bottom prices and is essential for brands to monitor.

Guide: How to remove counterfeits from DHgate


eBay has dealt with a reputation for the sale of counterfeits for some time, but like Amazon, has improved their anti-counterfeiting tools greatly in recent years. This IP protection service is the Verified Rights Owner (VeRO) program, and allows IP owners to quickly report fakes found on their marketplace.

Guide: How to report a seller on eBay boasts 30% of the Chinese retail market, though the name barely raises an eyebrow in the west. The ecommerce site has recently hit 200,000 retailers, though a considerable number of these are counterfeiters, and many of JD's 300 million active users have been tricked into buying fake products.

Guide: How to remove a counterfeit from


Wish is a rapidly-growing ecommerce website, so much so that it was the most-downloaded shopping app in the US in 2017. Wish currently earns more than $1 billion in revenue by offering products at extremely low prices, and counterfeiters have adopted the online marketplace in a huge way to sell fakes.

Guide: How to report a counterfeit on Wish


Etsy is the online marketplace used by individuals to sell their handmade products like clothing, jewelry, toys, and more. Etsy may not be known as a major hub for the sale of counterfeit products, but it’s still important to know how to enforce your IP when counterfeits and other infringements are found.

Guide: How to report intellectual property infringements on Etsy



From soccer jerseys to adult pleasure products, Facebook has grown rapidly as a hub for counterfeit products. Within Facebook groups, hidden away with strong privacy settings and anonymity features, are huge groups of people looking to buy and sell counterfeit products. 

Guide: How to report a seller on Facebook


Photo and video-sharing social network Instagram may not spring to mind when readers think of online counterfeiting, but social media is seeing a growing problem of IP infringements.

Instagram, in particular, sees a significant volume of cosmetics counterfeiting, often found through links in comments of posts from authentic brands. Though brands from every industry should be wary of links to counterfeits on Instagram.

Guide: How to remove counterfeits from Instagram

Brand Protection specialists Red Points' webinar on counterfeit products on social media

About the author

Ryan Williams

Post Written by Ryan Williams

Ryan is the marketing content manager at Red Points, writing about topics surrounding intellectual property law, global affairs, new technology, and cultural developments. He graduated with a B.A., Hons in Criminology and Sociology from The University of York in 2014.