Anti Piracy
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How to remove a counterfeit from Aliexpress

Posted by Ryan Williams on Thursday, May 3, 2018

How to report a counterfeit on Alibaba, AliExpress and 1688This is Red Points' 4-step guide to removing counterfeits from, and

These sites all operate in the same network, so the process works for all sites listed above. In this guide, we’ll explain exactly what tools, information and documents, you’ll need, so this whole process goes a lot smoother. So read through our quick guide, follow the steps and you’ll be rid of those knock-offs in no time. 

Step 1: Register with Alibaba

Follow this link to Alibaba Group’s registration page. This is a pretty standard website registration system, so you’ll need an email address, password and a phone number.

Alibaba's register account page


Step 2: Submit your Intellectual Property to their registry

Alibaba’s process works by first having you list your intellectual property (IP) on their site, which they will use against infringing listings on the marketplace. Follow this link to get to the IPR submission page, which should look like the image below.

Alibaba's Submit IPR page

Any type of IP will need to be already registered. The Alibaba Group of sites is less forgiving with this than other sites, such as eBay and Amazon, so if your IP is unregistered or pending completion, you’ll need to finish that process before the site will remove infringements for you.

Get your downloadable AliExpress anti-counterfeit kit here

Alibaba and it’s affiliate websites are China-based. While they do recognise foreign IP registrations, and will take down illegitimate listings from their site based on foreign IP, this entire process goes much smoother if your IP is also registered separately in China. You should do this even if China is not a target market for your company.

Submissions are entered one at a time, which makes this quite a slow process if you have a large catalogue, but the next stage will go much faster.

We’ve made a list of the information and documents you’ll need for each type of submission:


  • Trademark certificate
  • Trademark certificate pages for trademark classes


  • Name of the work
  • Uploadable instances of the work and supporting certifications
  • Serial/Registration number of the work you submitted
  • Copyright holder of the work you submitted


  • Uploadable patent certificate
  • Type of patent (Patent for invention, Patent for design, Patent for utility model)
  • Name of the patent you submitted
  • Registration number of the patent you submitted
  • Rights holder of the patent you submitted
  • Expiration date of the patent you submitted


  • Name and number of your IP
  • Right holder of the IP
  • Period of validity
  • Uploadable IP content, supporting documents

Step 3: Submit a complaint

So, here’s the part that’s actually going to help; the complaint. You can find the page here.

If your IP is listed on the Alibaba Group database, this next part is simple. Any offending listings on the site can be linked via a URL, pasted into a text field and submitted in an instant, at which point it will be sent for review.

Alibaba's submit complaint page

Step 4: While you’re waiting

This process shouldn’t take too long, at least a few hours until the platform responds to the report. The owner of the listing will have up to 3 days to respond to the takedown request, after which time, the website will remove the product automatically, unless the complaint is indeed challenged.  


Good Faith Platform

Users who find themselves frequently reporting illegitimate listings will find this next part useful. If you repeatedly report illegal listings, and they are confirmed as illegal repeatedly by Alibaba/Taobao, then you may join the Good Faith Program, which will help to speed up this process in future instances.

If you’re left confused by this guide, or if there’s anything we’ve missed, we’d be happy to clear up any queries. Just send us a message at and we’ll do what we can to help.

Counterfeiters use a range of platforms to sell their knock-offs. To stay protected on each, follow our guides:


Have you found more counterfeits than you can deal with?

We at Red Points are brand protection specialists. Using our cutting-edge technology and first-class service, we protect companies whose brands become inundated with online counterfeits. If your products are suffering from widespread counterfeiting, it could destroy your business. So, send us a message at, request a free consultation, and we’ll see how we can help.

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About the author

Ryan Williams

Post Written by Ryan Williams

Ryan is the marketing content manager at Red Points, writing about topics surrounding intellectual property law, global affairs, new technology, and cultural developments. He graduated with a B.A., Hons in Criminology and Sociology from The University of York in 2014.