Anti Piracy
& Anti Counterfeit Blog

Our latest article

How to report a copyright infringement on Facebook

Posted by Brogan Woodburn on Monday, Oct 19, 2020

Social media is a slippery zone when it comes to copyright infringement. Some may feel that Facebook and copyright infringement go together like two peas in a pod, especially with Facebook Marketplace scams and the recent growth of social commerce with Facebook Shops

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Top ecommerce trends you should know for Black Friday 2020

Posted by Jing Li on Tuesday, Oct 6, 2020

What will Black Friday look like this year? In this article we take a look at the recent market research conducted by Red Points to identify new ecommerce trends ahead of the world’s biggest shopping event of the year. 

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The difference between counterfeits and replica goods

Posted by Bright Ewuru on Monday, Sep 28, 2020

Counterfeits and replicas have always troubled the world of commerce. The OECD’s 2019 report gives context to the extent of this challenge by revealing that trade in such goods accounts for 3.3% of the global trade. While there is a huge difference between counterfeit and replicas, people tend to use the terms interchangeably, and there appears to be a vague line between the two. 

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How to do a Trademark Search and Why

Posted by Tulip Mahaseth on Wednesday, Sep 23, 2020

Red Points examines how to do a trademark search and why carrying out a trademark search is essential for a successful brand protection strategy. 

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When account sharing becomes a piracy issue

Posted by Brogan Woodburn on Tuesday, Sep 15, 2020

Account sharing goes against a digital product’s terms of service and costs billions of dollars to the industry per year. People may share account credentials casually with their friends, or cybercriminals can obtain credentials on the dark web to resell. Either way, it’s an issue many companies face. 

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A Bitter Pill to Swallow: Fighting the Fake Pharmaceuticals Online

Posted by Tulip Mahaseth on Thursday, Sep 10, 2020

Fake pharmaceutical is a growing global problem. The World Health Organization (WHO) estimates that counterfeit medicines worth 73 billion euros are traded annually. The COVID-19 pandemic has taken the acceleration of online pharmaceuticals goods to the next level. According to a recent research conducted by Red Points, 60% of pharmaceutical brands have seen an increase of revenue from their online business. On the other hand, the research also shows that pharmaceutical companies have suffered an increase of 66.67% in online counterfeits as a result. 

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What brands should know about the fitness ecommerce boom

Posted by Jing Li on Monday, Sep 7, 2020

In this article, we will take a look into Red Points’ fitness equipment market research, as well as analyzing consumers’ new shopping habits and ecommerce trends.

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The business case for protecting your design patent

Posted by Brogan Woodburn on Monday, Aug 24, 2020

When it comes to protecting intellectual property, design rights often take a backseat to copyrights, trademarks, and patents. Design rights or design patents, after all, only protect the look and feel of a product, not what it does or how it’s made. But there are still numerous uses for design rights, and in many cases they have advantages over other types of protection. 

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How to remove a counterfeit from Mercado Libre

Posted by Brogan Woodburn on Wednesday, Aug 19, 2020

Mercado Libre is the largest ecommerce marketplace and fintech technological platform in Latin America. 

Mercado Libre offers solutions so that individuals and companies can buy, sell, offer, send and pay for goods and services through the Internet via its platforms: Mercado Libre, Mercado Pago and Mercado Envios. 

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Post-COVID-19: New cosmetics ecommerce trends on the rise

Posted by Lisa Sedlmayr on Friday, Jul 31, 2020

Since the beginning of the year, many companies and industries around the world have had to adapt their business strategy to the new normal and changes in consumer behavior. However, according to McKinsey, there are signs that the beauty industry may be one of the sectors that remains relatively resilient to the crisis. In China, a research report by McKinsey has found that online revenue for beauty-industry players rose 20 to 30% during the outbreak.

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