If you’re working in a fashion brand, the chances are that you’ve got plenty of experience with counterfeit products. They’ve flooded social media, online marketplaces, online forums and every other niche they can find. This article will show brands how to protect their fashion products - and reign supreme over counterfeiters.
For a watch collector, there are few things that compare to the thrills of purchasing a genuine luxury timepiece. An expensive watch still translates into social status and wealth for many consumers. It can even give its owner a sense of success: they’ve finally got the watch, they’ve made it.
For those of us that are familiar with Reddit, we know it as a place to read, watch and comment on content or topics that are of interest to us. There doesn’t seem to be a stone unturned, when it comes to the quantity of topics covered on the user-generated platform. So with nearly 150K active communities and 14 billion views per month, it has inevitably caught counterfeiters’ attention. They have found a new online community to market their replicas.
Today's luxury watch collectors have struck luck; luxury watches are now more affordable and easily purchased online. With online discounts of up to 40% on original Swiss-made watches, it's no surprise that the gray market watch business is booming.
When you employ a brand protection platform, you aren’t just protecting your business from these negative consequences. You’re also enabling it to grow faster and stronger. Here’s why.
Red Points examines Star Athletica, L.L.C. v. Varsity Brands, Inc., 137 S. Ct. 1002 (2017), where the United States Supreme Court held cheerleading uniform designs to be copyrightable under 17 U.S. C. §102, and its implications for fashion copyright.
When it comes to fashion, teenagers and young adults are arguably the most valuable consumers for brands to attract and retain. In 2020, Gen Z will make up 40% of total consumers. Along with young millennials, they will make up over half of consumers buying online.
It’s not every day that you come across a counterfeit item that actually puts human lives in danger. Counterfeit car seats and knock-off car parts take shoppers for a ride that can end in disaster.
While designer sunglasses brands innovate in design and technology, counterfeiters see copying these styles as an opportunity to make a quick buck. Providing consumers with a safe and comfortable product is irrelevant to their growth.