Why are shoes the most counterfeited product, and what steps can footwear companies take to end high-quality counterfeiting?
Red Points examines and compares first-to-use and first-to-file trademark systems and the trademark strategies to be followed under both systems.
In the fashion industry, originality is everything. It can’t come as much of a surprise to find that the fashion industry has produced many inventive approaches to the problem of counterfeiting. These brands have stepped beyond the process of searching and reporting fakes, implementing brilliant, proactive measures to take control of the counterfeit fashion industry issue.
Counterfeit handbags have long since extended from New York City’s Canal street to a plethora of legitimate online channels today. Red Points’ market research investigates this growing trend.
If we mention counterfeiting, it’s likely that you think of a B2C environment — and that makes sense. It’s common for a B2C sale to be a one-off event, with the buyer never returning to the seller. It’s also common for a B2C buyer to be sufficiently uninformed that they never realize they bought a fake (or realize too late to do anything about it).
The following list includes a number of intellectual property offices around the world. Each item has information on the intellectual property office address, email, and phone number. For an exhaustive list of patent and trademark offices, check out the World Intellectual Property Organization’s directory.
Product reviews and star ratings for online shopping are the most important indicator of trustworthiness for consumers. Amazon is striving to find better ways to combat fake reviews, but they have long faced significant obstacles in that battle.
Your intellectual property is important, so if you’ve found a seller on Amazon who copies your branding, steals your patented designs or sells counterfeits of your product online, then it’s time to act and Red Points is here to help.
From 3D printers revolutionizing industry, to checkout systems on social media, as well as delivery logistics becoming more trustworthy, technology has given sales a huge helping hand for authentic brands and counterfeiters alike.
Brand loyalty is more important today than ever before, owing largely to the boundless options of the internet, the convenience of online retail, and the rise of ethical consumerism. Trying to succeed with an unmemorable (or unpopular) brand will inevitably see you overlooked — consequently, you need to be very wary of effects that can cause brand devaluation.