When considering brand erosion, the most common topic that springs to mind is a brand’s counterfeits. However, the threats to brands are diversifying. New ways of undercutting their hard-earned reputation have emerged. The 2020 Brand Intelligence Index details the predictions of industry experts, giving actionable insights into what brands should be watching out for in the coming year.
Ecommerce opportunities are not slowing down and everyone wants a slice of the profits. Including Direct selling representatives, whom may be undercutting a brand's business efforts by selling online.
Red Points has teamed up with Jorij Abraham from The E-commerce Foundation and the World Trademark Review for a webinar. It aims to inform brands on the coming threats to help strengthen their brand protection strategy in 2020.
On Black Friday, crazy deals and impulsive buyers combine to move a huge number of infringing products. Red Points’ Black Friday research examines the underbelly of this retail holiday.
Red Points carried out a survey with over 100 industry professionals, asking them what they saw as the biggest IP-related threats on today’s online ecommerce platforms. This article outlines the first trend from the five that are set to shape brand protection in 2020.
If you’re asking this question, there’s a good chance you’re finding counterfeit products in online marketplaces based in China. Since some of these websites have their own policies, the answer varies depending on which site you’re finding the counterfeits.
Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless directions today. New platforms, trending apps, new tech solutions and improvements in manufacturing: there’s a lot to keep up with.
The European Commission released a new report on the detection of counterfeits at EU customs borders last September. Each year, this report gives insight into emerging trends and a better vision on the issue of counterfeits that enter the European Union.
A look into Red Points’ research on fake sneakers, why people buy them, and the consumer attitudes are around the issue of footwear counterfeiting.
If you’re working in a fashion brand, the chances are that you’ve got plenty of experience with counterfeit products. They’ve flooded social media, online marketplaces, online forums and every other niche they can find. This article will show brands how to protect their fashion products - and reign supreme over counterfeiters.