It can be time-consuming for brands to fight counterfeits in a guerilla war that spans e-commerce, social media, meta-marketplaces, and peer-to-peer networks. The web offers speed and anonymity to people who take advantage of others’ success. But what if brands could use an army of robot-brains to assist them?
Red Points examines The Madrid Protocol, a cost-effective single application system for obtaining trade mark protection in up to 122 countries.
For the second of this two-part webinar series, Red Points will meet with Peter Ratcliffe (Detective superintendent at the City of London Police) to investigate further on how to tackle large-scale counterfeiting networks.
The counterfeit industry becomes all the more obscure when we consider how dangerous a counterfeit toy can be for a child at play. The damage that is done to young consumers can be irreversible.
This article outlines the benefits that brands can obtain by finding out the real infringers behind online sellers with Clustering Technology.
When considering brand erosion, the most common topic that springs to mind is a brand’s counterfeits. However, the threats to brands are diversifying. New ways of undercutting their hard-earned reputation have emerged. The 2020 Brand Intelligence Index details the predictions of industry experts, giving actionable insights into what brands should be watching out for in the coming year.
Ecommerce opportunities are not slowing down and everyone wants a slice of the profits. Including Direct selling representatives, whom may be undercutting a brand's business efforts by selling online.
Red Points has teamed up with Jorij Abraham from The E-commerce Foundation and the World Trademark Review for a webinar. It aims to inform brands on the coming threats to help strengthen their brand protection strategy in 2020.
On Black Friday, crazy deals and impulsive buyers combine to move a huge number of infringing products. Red Points’ Black Friday research examines the underbelly of this retail holiday.
Red Points carried out a survey with over 100 industry professionals, asking them what they saw as the biggest IP-related threats on today’s online ecommerce platforms. This article outlines the first trend from the five that are set to shape brand protection in 2020.