Anti Piracy
& Anti Counterfeit Blog

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What is a MAP policy? Definitions and benefits of minimum advertised pricing

Posted by Gordon Mcconnell on Thursday, Mar 14, 2019

The expansion of ecommerce has made the already competitive consumer goods market even more cutthroat. This is where Minimum Advertised Pricing (MAP) policies come in. But what is a MAP pricing policy, exactly?

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Our most popular articles

A beginner's guide to online brand protection

Posted by Gordon Mcconnell on Tuesday, Mar 12, 2019

Online brand protection is integral to the future success of any modern business. However, when budgets are tight and time is short it can always feel like a problem for tomorrow. Red Points will walk you through the essential steps required to protect your brand and future profits. 

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Terrorism: Salient Links to Counterfeiting and Piracy

Posted by Dr Bob East on Thursday, Mar 7, 2019

For terrorism - in whatever form, or in whatever location - to be successful it needs cash. Cash to buy arms, to finance the operatives who engage in their criminal activities, and in some instances, to bribe officials. The following analyses examine some of the links between counterfeiting, piracy and terrorism and the criminal acquisition of money of these groups.

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[Webinar] From smashing your crowdfunding goals to ecommerce

Posted by Ryan Williams on Tuesday, Mar 5, 2019

Red Points has teamed up with Mighty Mug and Easyship to deliver a webinar aimed at helping young companies take the next step in their growth.

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Red Points at 2019 INTA Annual Meeting in Boston

Posted by Ryan Williams on Friday, Mar 1, 2019

Red Points is thrilled to announce its attendance at INTA’s annual meeting once again, and has interviewed the Association about the upcoming event.

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The Best Defense is a Good Offense: Nominative Fair Use and Other Defenses to Trademark Infringement

Posted by Tulip Mahaseth on Tuesday, Feb 26, 2019

Red Points' examination of the various legal defenses to lawsuits based on trademark infringement.

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Knocked out by knockoffs: Sportswear fakes are promoted on Facebook, sold on Amazon

Posted by Ryan Williams on Thursday, Feb 21, 2019

Red Points has published market research about the sports industry and counterfeiting trends. This article looks at some of the most important conclusions.

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How to win the Amazon Buy Box every time

Posted by Brogan Woodburn on Wednesday, Feb 20, 2019

On Amazon, the Buy Box is everything to sellers - whoever gets it will dominate sales, everyone else is left to fight over the crumbs.

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How to report a seller on Facebook

Posted by Red Points on Friday, Feb 15, 2019

This article will walk you through the process of finding and reporting infringement using Facebook's various reporting options.

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Counterfeiters using Amazon to capitalize on a sex-positive trend

Posted by Ryan Williams on Wednesday, Feb 13, 2019

Cultural shifts have caused a growth in sales of sex toys online. While this is encouraging for brands, it’s also alluring for counterfeiters. Red Points’ market research investigates.

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