Anti Piracy
& Anti Counterfeit Blog

Our latest article

BII: How gray market sellers will erode brands in 2020

Posted by Elise Trecul on Tuesday, Dec 10, 2019

When considering brand erosion, the most common topic that springs to mind is a brand’s counterfeits. However, the threats to brands are diversifying. New ways of undercutting their hard-earned reputation have emerged. The 2020 Brand Intelligence Index details the predictions of industry experts, giving actionable insights into what brands should be watching out for in the coming year.

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Our most popular articles

Direct selling representatives going online is killing business

Posted by Red Points on Thursday, Dec 5, 2019

Ecommerce opportunities are not slowing down and everyone wants a slice of the profits. Including Direct selling representatives, whom may be undercutting a brand's business efforts by selling online.

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2020 trends: Future-proofing your brand protection strategy - Part 1

Posted by Elise Trecul on Monday, Dec 2, 2019

Red Points has teamed up with Jorij Abraham from The E-commerce Foundation and the World Trademark Review for a webinar. It aims to inform brands on the coming threats to help strengthen their brand protection strategy in 2020.

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Fake Black Friday deals predicted to surge in 2019

Posted by Brogan Woodburn on Friday, Nov 22, 2019

On Black Friday, crazy deals and impulsive buyers combine to move a huge number of infringing products. Red Points’ Black Friday research examines the underbelly of this retail holiday. 

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BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Posted by Elise Trecul on Friday, Nov 15, 2019

Red Points carried out a survey with over 100 industry professionals, asking them what they saw as the biggest IP-related threats on today’s online ecommerce platforms. This  article outlines the first trend from the five that are set to shape brand protection in 2020.

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Will my American trademark be valid for online Chinese marketplaces?

Posted by Bruno Klumpp on Tuesday, Nov 12, 2019

If you’re asking this question, there’s a good chance you’re finding counterfeit products in online marketplaces based in China. Since some of these websites have their own policies, the answer varies depending on which site you’re finding the counterfeits.

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Counterfeiting and IP in fashion: an introduction

Posted by Elise Trecul on Thursday, Nov 7, 2019

Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless directions today. New platforms, trending apps, new tech solutions and improvements in manufacturing: there’s a lot to keep up with. 

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2019 EU customs report: what brands need to know

Posted by Elise Trecul on Thursday, Oct 31, 2019

The European Commission released a new report on the detection of counterfeits at EU customs borders last September. Each year, this report gives insight into emerging trends and a better vision on the issue of counterfeits that enter the European Union.

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Fake Sneakers taking shoppers for a run

Posted by Brogan Woodburn on Thursday, Oct 24, 2019

A look into Red Points’ research on fake sneakers, why people buy them, and the consumer attitudes are around the issue of footwear counterfeiting.

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How to protect a fashion brand against counterfeits

Posted by Ryan Williams on Thursday, Oct 10, 2019

If you’re working in a fashion brand, the chances are that you’ve got plenty of experience with counterfeit products. They’ve flooded social media, online marketplaces, online forums and every other niche they can find. This article will show brands how to protect their fashion products - and reign supreme over counterfeiters.

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