The expansion of ecommerce has made the already competitive consumer goods market even more cutthroat. This is where Minimum Advertised Pricing (MAP) policies come in. But what is a MAP pricing policy, exactly?
Online brand protection is integral to the future success of any modern business. However, when budgets are tight and time is short it can always feel like a problem for tomorrow. Red Points will walk you through the essential steps required to protect your brand and future profits.
For terrorism - in whatever form, or in whatever location - to be successful it needs cash. Cash to buy arms, to finance the operatives who engage in their criminal activities, and in some instances, to bribe officials. The following analyses examine some of the links between counterfeiting, piracy and terrorism and the criminal acquisition of money of these groups.
Red Points has teamed up with Mighty Mug and Easyship to deliver a webinar aimed at helping young companies take the next step in their growth.
Red Points is thrilled to announce its attendance at INTA’s annual meeting once again, and has interviewed the Association about the upcoming event.
Red Points' examination of the various legal defenses to lawsuits based on trademark infringement.
Red Points has published market research about the sports industry and counterfeiting trends. This article looks at some of the most important conclusions.
On Amazon, the Buy Box is everything to sellers - whoever gets it will dominate sales, everyone else is left to fight over the crumbs.
This article will walk you through the process of finding and reporting infringement using Facebook's various reporting options.
Cultural shifts have caused a growth in sales of sex toys online. While this is encouraging for brands, it’s also alluring for counterfeiters. Red Points’ market research investigates.