Social media is a slippery zone when it comes to copyright infringement. Some may feel that Facebook and copyright infringement go together like two peas in a pod, especially with Facebook Marketplace scams and the recent growth of social commerce with Facebook Shops.
What will Black Friday look like this year? In this article we take a look at the recent market research conducted by Red Points to identify new ecommerce trends ahead of the world’s biggest shopping event of the year.
Counterfeits and replicas have always troubled the world of commerce. The OECD’s 2019 report gives context to the extent of this challenge by revealing that trade in such goods accounts for 3.3% of the global trade. While there is a huge difference between counterfeit and replicas, people tend to use the terms interchangeably, and there appears to be a vague line between the two.
Red Points examines how to do a trademark search and why carrying out a trademark search is essential for a successful brand protection strategy.
Account sharing goes against a digital product’s terms of service and costs billions of dollars to the industry per year. People may share account credentials casually with their friends, or cybercriminals can obtain credentials on the dark web to resell. Either way, it’s an issue many companies face.
Fake pharmaceutical is a growing global problem. The World Health Organization (WHO) estimates that counterfeit medicines worth 73 billion euros are traded annually. The COVID-19 pandemic has taken the acceleration of online pharmaceuticals goods to the next level. According to a recent research conducted by Red Points, 60% of pharmaceutical brands have seen an increase of revenue from their online business. On the other hand, the research also shows that pharmaceutical companies have suffered an increase of 66.67% in online counterfeits as a result.
In this article, we will take a look into Red Points’ fitness equipment market research, as well as analyzing consumers’ new shopping habits and ecommerce trends.
When it comes to protecting intellectual property, design rights often take a backseat to copyrights, trademarks, and patents. Design rights or design patents, after all, only protect the look and feel of a product, not what it does or how it’s made. But there are still numerous uses for design rights, and in many cases they have advantages over other types of protection.
Mercado Libre is the largest ecommerce marketplace and fintech technological platform in Latin America.
Mercado Libre offers solutions so that individuals and companies can buy, sell, offer, send and pay for goods and services through the Internet via its platforms: Mercado Libre, Mercado Pago and Mercado Envios.
Since the beginning of the year, many companies and industries around the world have had to adapt their business strategy to the new normal and changes in consumer behavior. However, according to McKinsey, there are signs that the beauty industry may be one of the sectors that remains relatively resilient to the crisis. In China, a research report by McKinsey has found that online revenue for beauty-industry players rose 20 to 30% during the outbreak.