The explosion of e-commerce activity in the past decade has presented small businesses with previously unthinkable access to the global market. However, with this has come the rapid increase of counterfeiting, on an industrial scale.Counterfeiting accounts for 5% of all commercial imports to the European Union and is worth an estimated $461 billion dollars every year. This situation has presented innovators and small business with the challenge of protecting their innovations and intellectual property.
From “Charlie bit my finger” to “Gangnam Style” marketing and media professionals all aspire to have their video or marketing “go viral”. Going viral is the digital spread of an idea, video or content from one person to another; otherwise known as word of mouth. This form of marketing is ten times more effective that traditional marketing and its spread is almost limitless with potentially very little investment. However, achieving this is no mean feat and has left many professionals searching for a formula to recreate this.
Red Points are working with IP Watchdog and INTA to help SMEs stop those entities that persistently violate their IP rights. We will be launching a webinar that will take place on the 10th of July at 6 pm CEST and 12 pm East Coast Time which aims to arm businesses and IP professionals with the tools they need to protect their IP both online and offline.
On June the 20th Red Points solutions will team up with global branding expert, Karen Post, and deliver a webinar on “ 6 critical strategies to scale your brand globally”. The webinar will cover everything from stretching a marketing budget to social planning and storytelling techniques. Karen will be joined by Red Point’s very own Toni Perez, who will talk about maintaining a clear and strong brand position through brand protection.
Red Points has teamed up with the EU's Intellectual Property Rights (IPR) Helpdesk for small and medium enterprises, and GH IP & Legal services to put together a webinar on China and IP protection.