We shed some light on how comic books and manga really have been affected by digital piracy, and how the industry can react to the problem.
As eBooks are set to take a market share of 25.8% of all book sales worldwide, Red Points examines the harm of eBook piracy on the publishing industry, and whether the popularity of e-readers could be more damaging than lucrative, by examining the popularity of pirate libraries.
Many fans have eagerly awaited the release of the 8th and final instalment of the Harry Potter story. However, some would rather practice the dark arts and download the pirated book for free.
As the demand for digital magazines increases so does the level of piracy of the content: piracy of digital magazines is a relatively new phenomenon however it's growing rapidly, undermining the development of the publishing industry.
At Red Points we work to be on top of the latest trends, in order to stay one step ahead of piracy and new ways of sharing pirated content. Telegram was the app set to become a household name in 2014, but since losing first place to WhatsApp it has found favour in some of the more niche online communities.
Getting free content in the publishing field is a practice that pre-dates the digital revolution, even before the emergence of the Internet. How does it happen? Well, in the simplest and most traditional way possible, by getting a book and copying its content page by page. Even before the advent of photocopiers, there are documented cases of books that had been copied by hand, phrase-by-phrase, or later with a typewriter, and that followed a parallel course to that of their legal distribution to reach consumers.
Over a month prior to the highly anticipated May 2014 publishing release of the now New York Times Bestseller title ‘We were liars’ fans already started downloading illegal pirated copies on the internet.
It is in this context where Red Points presents the novelties in pro-active protection of publishing contents on Internet. We quickly understood that it was neither operative nor efficient to use legal tools in the “offline” world as an attempt to placate a purely digital Internet problem. For this reason, we have always centered all our efforts upon developing a digital platform with a legal basis that allows us to locate, document, mitigate and report any incidence related to illegal or unlawful contents on Internet.
Last Friday, October 9th marked the end of the Liber 2015 book fair. Red Points participated quite actively with a space in the digital area, where attendants to the event were able to get first-hand information regarding the technological novelties and solutions brought forward in order to face the great piracy problems that are directly affecting digital sales, especially as regards the concerns arising for large titles and publishing companies before making the shift from physical to digital format. In addition to this, Red Points offered two lectures on “Digital solutions to fight book piracy”. These included an example of how the digital purchase of a particular title can be affected when it competes against other pirated copies.