Anti Piracy
& Anti Counterfeit Blog

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5 great brand collaborations, and why they worked

Posted by Julia Bourke on Thursday, Nov 2, 2017

Brand collaborations underscore the importance of good branding and marketing. Here’s 5 examples of successful collaborations, and why they worked.

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Our most popular articles

Counterfeiters hunt on crowdfunding sites

Posted by Marc Gassó on Friday, Oct 6, 2017

Relying on crowdsourcing platforms like Kickstarter can open doors for entrepreneurs, but can also give full access to brand abusers looking for new business opportunities to profit from. 

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8 rules for creating a successful business Instagram

Posted by Julia Bourke on Wednesday, Sep 13, 2017

All social media marketers should follow these 8 rules for creating a successful business Instagram, to ensure of quality content, followers and engagement.

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Is Instagram doing enough about advertised counterfeits?

Posted by Julia Bourke on Wednesday, Aug 16, 2017

Is Instagram doing enough to stop the flood of illegal sponsored ads for counterfeits?

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5 biggest mistakes when launching a new business

Posted by Julia Bourke on Wednesday, Jul 19, 2017

Starting your own company? Take a look at these 5 major, common, and totally avoidable mistakes to make when launching a new business.

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5 marketing collaborations that totally bombed

Posted by Julia Bourke on Monday, Jul 17, 2017

Collaborations can be great marketing ventures, but can also bomb catastrophically. Learn from the worst mistakes with our collaboration wall of shame.

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Why cutting off advertising won’t stop digital piracy

Posted by Laura Urquizu on Friday, Jul 14, 2017

A new initiative by TAG cuts off major advertising on piracy apps in an effort to stop digital piracy, but will it really work to shut sites down?

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[Webinar] How to make your product go viral

Posted by Marc Gassó on Wednesday, Jul 5, 2017

From “Charlie bit my finger” to “Gangnam Style” marketing and media professionals all aspire to have their video or marketing “go viral”. Going viral is the digital spread of an idea, video or content from one person to another; otherwise known as word of mouth. This form of marketing is ten times more effective that traditional marketing and its spread is almost limitless with potentially very little investment. However, achieving this is no mean feat and has left many professionals searching for a formula to recreate this.

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5 companies that use Instagram marketing effectively

Posted by Julia Bourke on Thursday, Jun 15, 2017

As a company Instagram is fast becoming a necessity, we aim to learn from the best by examining how 5 companies are using Instagram marketing effectively.

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Red Points team up with Karen Post to give a branding masterclass

Posted by Marc Gassó on Thursday, Jun 15, 2017

On June the 20th Red Points solutions will team up with global branding expert, Karen Post, and deliver a webinar on “ 6 critical strategies to scale your brand globally”. The webinar will cover everything from stretching a marketing budget to social planning and storytelling techniques. Karen will be joined by Red Point’s very own Toni Perez, who will talk about maintaining a clear and strong brand position through brand protection.

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