Your intellectual property is important, so if you’ve found a seller on Amazon who copies your branding, steals your patented designs or sells online counterfeits of your product, then it’s time to act. Follow this simple guide, and Red Points can help you report fakes on Amazon and have them removed from the platform.
Red Points is hosting the release of its online IP learning resource, Red Points Academy, in a live-streamed event.
Has someone stolen your designs? Are they copying your branding, or using your art? These are all common issues that we’re familiar with at Red Points, so we’re here to help.
Red Points' brand protection analysts have been researching how and why the problem of counterfeiting on ecommerce sites remains. Our findings demonstrate the ability of counterfeiters to manipulate keywords and othet text to avoid detection on ecommerce sites.
In the west, we have strong laws designed to defend intellectual property and to protect innovators. But the internet is still littered with counterfeit products. So how is this happening? We’ve identified a number of strategies and loopholes used by counterfeiters to circumvent IP protection.
So, you’ve found someone selling counterfeit copies of your product on eBay. You’re not the first. Here at Red Points, we deal with problems like these constantly, so we’ve created this straightforward guide to help you report the eBay seller, and to take down those fake products.
Counterfeit products are low-quality imitations of original items. Shoes that should last over a year look worn out in months, headphones with awful sound quality. While the quality of counterfeit items can sometimes come close to the authentic products they aim to mimic, the money that customers save on products sometimes comes at a tremendous cost. Here are some products Red Points advises consumers to be extra careful that they’re getting the real deal. You can find the first five products here.
Since Marty McFly flew across a pond in Back to the Future Part II, the world has been eagerly awaiting the invention of a hoverboard. In 2013, the world got a little closer to realising their dream with the announcement of Inventist’s Hovertrax. Sadly, this creation was marred by the work of counterfeiters.
If I mention Chinese counterfeit products, what do you imagine? Your mind might jump to comically poor knock-offs, like the ones below. Would you have imagined an immense network of highly professional manufacturers? An industry leading the charge in East Asian innovations? If not, you should probably make yourself aware of shanzhai.
Red Points test how easy it is to find and buy fake rugby jerseys and their quality.