The explosion of e-commerce activity in the past decade has presented small businesses with previously unthinkable access to the global market. However, with this has come the rapid increase of counterfeiting, on an industrial scale.Counterfeiting accounts for 5% of all commercial imports to the European Union and is worth an estimated $461 billion dollars every year. This situation has presented innovators and small business with the challenge of protecting their innovations and intellectual property.
There is an emerging niche trend in counterfeits, and it threatens to destroy luxury fashion. Why are replicas so dangerous?
Find out how graphene and quantum technology are protecting brands, envisioning a possible future entirely free of fakes.
From “Charlie bit my finger” to “Gangnam Style” marketing and media professionals all aspire to have their video or marketing “go viral”. Going viral is the digital spread of an idea, video or content from one person to another; otherwise known as word of mouth. This form of marketing is ten times more effective that traditional marketing and its spread is almost limitless with potentially very little investment. However, achieving this is no mean feat and has left many professionals searching for a formula to recreate this.
These 5 smartphone gadgets, including a dog selfie case(!) are genius and surely essential to your needs. What do they show us about the tech industry?
What international agreements are in place to protect Intellectual Property, and are they really effective in the digital age?
Millennials are resolute in their fight against proposed changes to EU copyright law, but is a movement toward free-for-all content realistic?
Mockbuster movies like Snakes on a Train surely more-than-tread the line between inspiration and imitation, so how is it they can continue to exist?
Red Points are working with IP Watchdog and INTA to help SMEs stop those entities that persistently violate their IP rights. We will be launching a webinar that will take place on the 10th of July at 6 pm CEST and 12 pm East Coast Time which aims to arm businesses and IP professionals with the tools they need to protect their IP both online and offline.
We introduce the ACE initiative which sees companies like Netflix and Disney teaming up, and outline its (huge) potential on the global war on piracy.