Red Points’ easy-to-follow guide for reporting counterfeit products on wish.com
Working with agents and distributors in China can be a great way to grow as a company - but there are plenty of potential pitfalls you need to look out for.
The Chinese market, the world’s largest, is notoriously difficult for foreign enterprises to enter, due the Chinese government’s favouring of domestic brands, as well as huge differences in technology and business cultures.
China’s appetite for consumer goods and western brands is growing. Alibaba, China’s largest online retail group, has been on a mission to entice big brands to their sites in recent years.
In this final part of the series, we will be focusing on machine-learning elements of brand protection. This article will cover how machine learning is essential to maintaining an updated and effective IP protection solution.
This article provides a quick checklist of features and capabilities that any good case management system supporting a brand protection service should contain.
The task of finding infringements across multiple channels requires a combination of tools, one of which should be image recognition technology. This is an important tool for finding fake items and copyrighted images online.
Red Points’ research has demonstrated that product reviews are an essential tool for consumers to evaluate the trustworthiness of listings online. Sellers on ecommerce know this also, however, and know how to manipulate online opinion.
This article looks at the wider economic impacts caused by high levels of counterfeiting, and how these impacts negatively affect all levels of society.
This article examines the key findings of the the market research conducted into the counterfeit watch industry and sheds some insight into the realities of selling counterfeit watches online.